Seabrook Crisps has appointed Paul Monk as the Chairman of a new board, set up following the LDC-backed management buy-out of the leading crisp brand announced last week.
Mr Monk’s senior management career in the food manufacturing and retail industry spans Mars, M&S, Golden Wonder, Finsbury Foods, Quorn, and Burtons Biscuits and he has a breadth of experience at board level as chairman and non-executive director in a variety of Grocery industry companies.
The appointment adds to a board made up of the Seabrook Crisps management team consisting of chief executive Jonathan Bye; Kevin Butterworth, marketing director; Daniel Woodwards, chief operating officer and Jon Wood, commercial director together with Ged Gould and Simon Braham of leading mid-market private equity house LDC.
Paul Monk said: “Seabrook is a great brand. The management team has already started to build some momentum in the business and I look forward to working with them under Seabrook’s new, independent ownership.”
Jonathan Bye said: “Paul brings a wealth of knowledge and experience to the board and he will play an instrumental part in driving the direction the business takes to realise our growth strategy.”
Seabrook Crisps has a retail sales value of £33m (according to Nielsen MAT data to 20 June 2015), is growing year-on-year by 14.5 per cent and continues to consistently outperform the overall UK crisp market, which has grown at 4.2 per cent CAGR since 2007 and is worth £1.1bn.
