Carabao Cup 24/25
It’s that time of the year again! Soft drinks manufacturer Carabao is launching a new campaign in the shape of a brand new, on-pack promotion, which will offer customers the chance to win tickets to Carabao Cup 24/25 games. Over the course of the 2024/25 season, over 1,000 tickets will be given away. To enter, fans simply scan the code on special packs of Carabao SPORT bottles to be in with a chance of attending their team’s home games throughout the tournament – including the prestigious final at Wembley Stadium.
This exciting promotion will be supported as never before: expect to see widespread advertising in national and regional press, on TalkSport radio, and in over 50 football podcasts, including chart-topping shows such as ‘That Peter Crouch Podcast’ and ‘The Overlap with Gary Neville’.
Ash Ellis, Carabao’s Vending Sales Manager, told PV: ‘We’re delighted to launch our ticket giveaway ahead of the new season. Not only is this a fantastic opportunity for football fans to get their hands on tickets, but also we anticipate a substantial uplift in awareness, which will boost sales across the vending channel.’
The ‘uplift in awareness’ to which Ash refers is based on the fact that a new TV broadcasting agreement means all 93 Carabao Cup 24/25 games will be shown live on Sky Sports. On top of that, at least nine games will be broadcast free-to-view on ITV, including the 2025 Carabao Cup Final. It means that the Carabao Cup is about to enjoy its highest ever profile.
As Ash points out: “The new broadcasting deal will allow a vast new audience to watch live Carabao Cup 24/25 games and there’s no doubt that this development will provide significant incremental exposure for our brand and product range.’
Look out for promotional packs of Carabao SPORT, now available at Automatic Retailing. For more information and trade samples, contact Ash here
About Carabao SPORT
A uniquely formulated carbohydrate-electrolyte drink designed to contribute to the maintenance of endurance performance and enhance hydration during prolonged exercise. Available in two delicious flavours, it contains B vitamins, is made using only natural colours and flavours and, unlike many of its competitors, does not contain aspartame.
Carabao SPORT is also Informed Sport® Accredited, the global gold standard in sports nutrition quality control, which certifies products consumed by athletes do not contain banned substances.
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