Carabao

Carabao SPORT joins the Informed-Sport® certification programme

CarabaoCarabao, the soft drinks manufacturer, has announced that its great tasting isotonic sport drink, Carabao SPORT, has achieved Informed- Sport® certification, the global gold standard in sports nutrition quality control. So not only does it look good and taste good, it also does you good; and that’s official!

It’s a significant feather in Carabao’s cap, because it demonstrates once again the company’s commitment to continuous product improvement; which gives their customers, consumers and partners the highest levels of confidence in their drinks.

The new drink is designed to aid hydration, thanks to its uniquely formulated carbohydrate-electrolyte recipe, with added B vitamins.

‘Carabao is delighted to have achieved the Informed-Sport accreditation for our isotonic sport drink,’ says Ash Ellis, Carabao UK’s Vending Sales Manager. ‘Carabao SPORT is a uniquely formulated carbohydrate-electrolyte drink that’s made with natural colours and flavours, and unlike many of our competitors’ drinks, it doesn’t contain aspartame. The Informed-Sport designation now provides our partner football clubs, customers and consumers with the additional assurance that, as well as being a great tasting drink, Carabao SPORT is a safe choice for professional athletes.

‘Carabao SPORT is the next step on our continuing mission to offer our customers lower-sugar alternatives’, Ash added. ‘The fruit-flavoured formulas contain only 4.4g of sugar/100ml and 113 calories per bottle.’

The Informed-Sport certification compliments Carabao’s ongoing partnership with the EFL and the Carabao Cup sponsorship – as well as their ‘Official Sports Drink’ partnerships with a growing number of professional football clubs in the UK, including Ipswich Town, Swansea City, AFC Wimbledon, Bradford City, St. Mirren and Motherwell, to name but a few.’

Carabao SPORT is available in two flavours, Orange and Mixed Berry, from ARN, vending’s dedicated wholesaler. Both are presented in a 500ml bottle, complete with a striking design and a sports cap.

Carabao

Your ‘Bluffer’s Guide’ to Informed- Sport®

  • Informed-Sport are globally recognized quality-assurance programs that certify that specific lots of food supplements and ingredients are free of banned substances found on the World Anti-Doping Agency (WADA) Prohibited List, as well as lists from organizations such as the NFL, NCAA, and MLB.
  • The standard supplement-screening test covers 146 substances that are prohibited in sport.
  • Carabao SPORT joins Informed- Sport®’s growing list of supplements designated as being safe for consumption by professional athletes.

 

There are more Carabao stories on Planet Vending

 

 

 

 

 

About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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