We welcome the latest from our man at ARN – Gordon Johnston. Just click the pix for links to each product!
All the goss from Gordon
Hello again!
I’ll be honest with you – as always! – I never thought I’d actually see the day where the more niche style products; (you know, the ones tailored to younger consumers across universities, colleges and schools) would ever work. But today if I had a hat I’d be putting salt and pepper on it; because ‘functional drinks’ are beginning to deliver the numbers their creators can only have dreamed about.
If you believe The Daily Mail the youth of today aren’t taking to the delights of drinking alcohol in convivial surroundings with convivial companions in the same way that we did and maybe it’s part of the same societal shift that functional drink categories have recently become a lot more popular all over the country. One great example is Trip. It’s USP is it’s ‘functional ingredients’, such as lion’s mane.
I looked it up so you don’t have to: lion’s mane is a mushroom renowned for its benefits for brain health, memory, and mood. Apparently, it does this by stimulating nerve growth. It’s also said to reduce inflammation, support immune function, protect the digestive lining and help manage blood sugar or heart health. And that’s not all. It also contains magnesium, which contributes to electrolyte balance.
As you might guess, purchasers of Trip aren’t doing so to shave a split second off their 10K P.B. They have a more cerebral view of ‘Health and Wellbeing’.
TRIP Mindful Wild Strawberry Can 250ml (12 Pack) 129081
TRIP Mindful Cherry Lemon Can 250ml (12 Pack) 129080
It’s a drinks category that has multiple interesting offerings and you can check them all out within the Health Hub pages on the website.
Creatine. It’s one those ‘super foods’ that everybody’s on about these days. According to Auntie Irene, Creatine is ‘a natural compound made from amino acids that your liver, kidneys, and pancreas produce. You get it by eating red meat and seafood. It helps recycle your cells’ primary energy source, called ATP, allowing your muscles and brain to produce quick bursts of energy.
And now you can boost your Creatine levels with a Hustle bar. Each one contains 18 grams of protein and 5 grams of creatine. They’re a great vending solution for people of all ages who long for a creatine fix during the day.
Hustle Chocolate & Raspberry Bar 75g (12 Pack) 129061
Hustle Salted Caramel Bar 75g (12 Pack) 129060
Finally, Kombucha drinks are now available and ready to order! Kombucha contains green tea, black tea and erythritol, which is a naturally occurring nectar commonly found in pears, watermelons and in fermented products like wine, cheese and soy sauce. It’s 80% as sweet as table sugar, but has almost has no calories and is non-glycemic, meaning it does not raise blood sugar levels, making it popular among people with diabetes and those following low carb diets.
Remedy Kombucha Ginger Lemon Can 250ml (12 Pack) 127870
Remedy Kombucha Wild Berry Can 250ml (12 Pack) 127871
That’s your lot for this month!
See you next time.
GORDON
More Goss from Gordon on PV here.
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