Could Vendex Herald ‘The Year Of The Dragon’?

If you’ve already made your plans for Vendex, The Dragon Energy drinks brand is set on disrupting them. ‘Disrupting’ things is in our DNA, in the nicest possible way.

Dragon EnergyDragon EnergyWe looked at the energy drinks market in the UK and we thought, ‘it doesn’t have to be like this. To prove we meant business, we invested £45m in a purpose-built manufacturing and distribution facility in Peterborough.

And now, we’re bringing our portfolio of great tasting products, in 500ml and 250ml cans, to the UK’s vending operators. We’re ready to disrupt the market by offering you quality products which deliver real value to your customers – and outstanding margins to you.

Dragon Energy drinks are a necessary alternative when your costs have spiralled

At a time when the cost of living is going through the roof, we reckon Dragon Energy drinks are a necessary alternative when your costs have spiralled and your margins have nosedived.

Isn’t that a state of affairs that needs to be disrupted?

We’ve identified vending as one of our Key Target Channels. Besides letting everybody know that Dragon Energy drinks are available through all their usual distributors, our mission at our first Vendex is to prove to operators that we mean business and that we have the products you need – and the ‘buzz’ to go with them…

Michael Sutton

The buzz? Our interactions on social media are growing at the rate of 120%, month on month. What’s more, our sales through Amazon are growing at 49%, year on year. We’ve moved more than 3m units through Amazon alone, so the chances are your customers already know all about our great products – and it’ll only get better: Dragon Energy will be at more than 60 UK events this year, accelerating brand awareness.

Come and talk to Kingsley Beverages UK Head of Sales, Michael Sutton, on Stand 53 at Vendex. He’ll show you how a little disruption could be just what your business needs…

See more on our Spotlight on Vendex here.

About the author

Yvonne Reynolds-Young

Planet Vending’s MD and Publisher is Yvonne Reynolds-Young. An island of corporate common sense surrounded by oceans of creative madness, Yvonne is the person to call if your intention is to make something happen. (She controls all the diaries and all the money, FYI). She’s also our Social Media Queen, single-handedly responsible for building PVs presence on LinkedIn, FaceBook and Twitter and thereby driving record volumes of traffic onto the site.

‘Customer service is my responsibility and it’s my job to make sure we’re always ahead of deadlines’ she says. ‘My background in big business means I speak the same language as our corporate clients and understand the particular pressures they face when working in the vending arena.’

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