Getting your picture taken with the Carabao Cup trophy has become a staple of recent Vendex shows, but this year there’s another tasteful reason for visiting the Carabao stand.
‘Carabao Sport’, Ash Ellis says. ‘I’d urge anybody who hasn’t tried our new isotonic sport drink to make a point of visiting us in Leeds, because it’s the great taste of these drinks that’s behind their success.’
There’s an incumbent risk in launching a new product into any market that’s dominated by one brand; but Carabao’s isotonic pick-me-up has already won an army of fans and it promises to do brisk business through the nation’s spirals.
Ash goes on to say, Carabao Sport includes the carbohydrates and electrolytes required to support prolonged exercise that you would expect to find in a sports drink, but it’s our unique combination of aspartame free, added B vitamins, 100% natural colours and flavours and fantastic flavour that makes our drink special.
There’s news too regarding Carabao’s growing involvement in the national game: ‘We’ve recently become ‘official sports drink partner’ for a number of professional men’s and women’s football clubs’ Ash says, then he reels off: ‘Crewe Alexandra, Grimsby Town, Lincoln City, Swansea City and Reading. Also, St Mirren and Motherwell. And more clubs are coming on board all the time.’
So, make a point of sampling Carabao Sport during your visit to Vendex North. And while you’re there, can we interest you in a photo of your good self with the Carabao Cup?
Meet Ash and the Carabao team on Stand 41.
Carabao is available to purchase at Automatic Retailing
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