Carabao’s ‘Great Tasting’ Drink Takes Centre Stage at Vendex North

Carabao Sport

Getting your picture taken with the Carabao Cup trophy has become a staple of recent Vendex shows, but this year there’s another tasteful reason for visiting the Carabao stand.

Carabao Sport
Image courtesy of Carabao
Carabao Sport
Carabao Sport – Berry

‘Carabao Sport’, Ash Ellis says. ‘I’d urge anybody who hasn’t tried our new isotonic sport drink to make a point of visiting us in Leeds, because it’s the great taste of these drinks that’s behind their success.’

There’s an incumbent risk in launching a new product into any market that’s dominated by one brand; but Carabao’s isotonic pick-me-up has already won an army of fans and it promises to do brisk business through the nation’s spirals.

Carabao Sport
Carabao at Swansea

Ash goes on to say, Carabao Sport includes the carbohydrates and electrolytes required to support prolonged exercise that you would expect to find in a sports drink, but it’s our unique combination of aspartame free, added B vitamins, 100% natural colours and flavours and fantastic flavour that makes our drink special.


Carabao Sport
Carabao at Lincoln

There’s news too regarding Carabao’s growing involvement in the national game: ‘We’ve recently become ‘official sports drink partner’ for a number of professional men’s and women’s football clubs’ Ash says, then he reels off: ‘Crewe Alexandra, Grimsby Town, Lincoln City, Swansea City and Reading. Also, St Mirren and Motherwell. And more clubs are coming on board all the time.’


So, make a point of sampling Carabao Sport during your visit to Vendex North. And while you’re there, can we interest you in a photo of your good self with the Carabao Cup?

Meet Ash and the Carabao team on Stand 41.

Carabao is available to purchase at Automatic Retailing

For more on Carabao Sport on Planet Vending. Click Here

About the author

Yvonne Reynolds-Young

Planet Vending’s MD and Publisher is Yvonne Reynolds-Young. An island of corporate common sense surrounded by oceans of creative madness, Yvonne is the person to call if your intention is to make something happen. (She controls all the diaries and all the money, FYI). She’s also our Social Media Queen, single-handedly responsible for building PVs presence on LinkedIn, FaceBook and Twitter and thereby driving record volumes of traffic onto the site.

‘Customer service is my responsibility and it’s my job to make sure we’re always ahead of deadlines’ she says. ‘My background in big business means I speak the same language as our corporate clients and understand the particular pressures they face when working in the vending arena.’

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