Burts Snacks has divested its sales, marketing and distribution rights to Canny Snacks.
Canny Snacks, a ‘bold and innovative new business’ ,was recently formed with the backing of soft drinks manufacturer Radnor Hills, in a move which marked the company’s first major move beyond the drinks category.
The venture is founded on Radnor Hills’ established expertise, infrastructure and customer relationships, which will unlock growth within the adjacent and complementary snacking market. The partnership combines creativity, commercial capability and operational support which will unlock new opportunities and take the Burts brand to the next level.
Burts Snacks will remain in the arms of Europe Snacks, who acquired the brand and Plymouth production facility 2023. Europe Snacks, a leading European manufacturer with nine factories across Europe, specialises in innovation and private label production and will remain the exclusive manufacturing partner for the Burts brand.
Importantly, Burts Snacks will remain true to its roots. Production will continue in Plymouth using the same sourcing and manufacturing processes, ensuring the quality, authenticity and heritage of the brand remain unchanged.
Canny Snacks will operate as a standalone business, led by Tom Carne and supported by Radnor Hills’ wider commercial and operational teams. The business will also be guided by William Watkins, Founder and CEO of Radnor Hills, alongside Adrian Carne, former CEO of Yeo Valley.
‘Canny Snacks allows us to explore growth beyond drinks and into the fast-growing snacking market, building on the experience, infrastructure and relationships we already have at Radnor Hills’, Radnor Hills CEO William Watkins said. ‘This is an exciting opportunity for Radnor Hills to expand into a category that naturally complements our core drinks business – after all, great drinks and great snacks are the perfect combination.”
Canny Snacks Ltd co-founder and director Tom Carne added: “We’re delighted to be launching this new partnership with securing the sales and marketing rights for Burts Snacks, with the transition taking place in the coming weeks. We see a huge opportunity to unlock the potential of the Burts brand and build a scalable snacking business. By combining the strengths of Radnor Hills, Europe Snacks and our wider partners, we are well placed to drive future growth through a collaborative approach.’
Burts UK MD Rikin Lakhani said: ‘We’re really excited about what this collaboration will bring for Burts Snacks. Canny Snacks’ entrepreneurial drive, combined with the expertise of Radnor Hills, creates a powerful platform to unlock new opportunities and take the Burts Snacks brand to the next level.’
More on Radnor Hills one PV, HERE
More on Burts Snacks on PV, HERE
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