ARN : All the goss from Gordon
Hello again
There’s nothing like the introduction of something new to shake things up a bit and this month, I’ve got a couple of new products to tell you about and they’ll have you shakin’ all over.
Let’s start with GHOST® ENERGY, new to the UK, but already a juggernaut in the States. Launched just four years ago, the brand has exploded to become one of the fastest-growing energy drinks in the US, pulling in $586m in its second year alone and quadrupling sales between 2021 and 2024. Not bad for the “new kid on the block”.
So… does this newcomer bring anything fresh to the neighbourhood?
Absolutely! GHOST® ENERGY isn’t just another energy drink, it’s shaking up the ready-to-drink category with fully disclosed formulas, industry-first authentic flavour collabs, and can designs that are impossible to ignore. Whether it’s pre-gym, pre-gaming, pre-study, or pre-party, this is a true lifestyle drink. Gyms across the UK are already stocking and calling for more with fitness fans driving demand through the roof.
Each can delivers 100% of your daily vitamins B and C, it’s vegan-friendly, gluten-free, zero sugar, and contains 160mg of natural caffeine, the sweet spot for clean, feel-good energy. And the flavours? Next level. Choose from the iconic ‘OG’ Original, the legendary Warheads® Sour Watermelon, Cherry Limeade or Blue Raspberry. They come in 12 x 500ml packs, and trust us, their social following hits just as hard as the product itself.
All of this makes GHOST® ENERGY one of the most exciting launches the UK energy drinks category has seen in years. Consider this your heads-up: once your customers crack a can, there’s no going back.
Ghost Original 127860
Ghost Energy Warheads Sour Watermelon 12786
Ghost Energy Cherry Limeade 127861
Ghost Energy Blue Raspberry 127863
And after all that yankie-doodle dandie here’s New Product No. 2 and writing this on a damp and foggy November morning, I’m wishing I’d put a sample of everybody’s favourite winter drink in the car before I left the office…
Barista Granulated Hot Chocolate is coming and – don’t you just love it when a plan comes together? – it’s bang on time for Christmas. What can I tell you? It comes in 10x1k bags. It’s 9% cocoa content. We’ve got fantastic taste profile on it from trials we’ve already done and best of all, this top-rate drink is backed up by, shall I say, ‘some really strong commercials’. Barista Granulated Hot Chocolate complements the rest of the ARN barista range consisting of Barista Blend and Barista Gold, which come in 10 by 500 gram bags in granulated skim milk powder formats. So we’ve got a complete offering now across the milk category and the hot chocolate category.
Finally, a big thank-you to everyone who took time out to visit the ARN Stand at Vendex. It’s because of you our customers, and our suppliers, that we continue to keep growing our sales at the show by being able to continue to offer you some fantastic on the day deals. So it’s a big shout out from me to all of you.
That’s it for this month, see you next time.
Gordon
*Gordon Johnston is Sales Director at the UK’s premier vending wholesaler – ARN
All PV’s ARN content is listed HERE
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