Broderick‘s doesn’t just love coffee! The company has taken delivery of 2 refrigerated vehicles that will enable the Manchester based operator to add chilled beverages to its vending offer.
The move comes as the result of a trial with PepsiCo’s fresh Tropicana Pure Premium Juice.
The trial took place at Manchester Airport and proved a huge success. ‘Most departing flights are in the morning, when juice is most appealing to travellers and airport employees’, said Broderick’s MD John Broderick, ‘but even so, the enthusiasm with which the new product was embraced by consumers was astonishing.’
The launch was supported by an on-screen Tropicana digital campaign that played the company’s latest Tropicana TV ads, via the 19 inch HD screen of the Sigma Touch.
Apparently, the adverts will be aired up to (a staggering) 900.000 times over the next three months, as Broderick’s and PepsiCo roll out further flavours from the Tropicana range.
Such has been the success that Broderick’s has decided to offer chilled Tropicana to universities and selected B&I sites in its north west heartland.
Neil Tempest from PepsiCo told PV: ‘Broderick’s continue to uphold their reputation for innovation, vision and values by being the first vending operator to offer a chilled Tropicana Pure Premium Juice, recognising that consumers are increasingly demanding healthier products.’
Broderick’s managed to overcome logistical issues by investing in refrigerated vehicles and chilled stores. ‘We’re delighted to be the first vending operator in the UK to offer consumers the country’s number-one branded juice’, John said, ‘thereby satisfying the demand for a more nutritious, healthier soft drink option.’
