4 Aces at Vendex: A New Look, But Familiar Faces

Have you ever bumped into an old friend you haven’t seen in a while and said: ‘I hardly recognised you; you look great!’

Get ready to have that feeling again when you visit the 4 Aces stand at Vendex Midlands. The company has a had a major makeover, including a new corporate identity with an excellent new website to go with it.

Thankfully though, some things remain the same. On the 4 Aces stand at the MK Dons Stadium, you’ll be greeted by the familiar faces of David Blake, Harley Penn and Charlotte Graham, and this time around, they’ll be joined by Head of Marketing Hollie Spray, who’s looking forward to seeing how customers react to the new look.

Harley Penn

But it’s not all about appearance for 4 Aces at Vendex. The main topic for discussion will – no doubt – be the company’s Red Swirl vending cup, and how it has become the industry leader.

‘The Red Swirl paper vending cup is the perfect combination of functionality and practicality which is why it’s recognised as a premium product in the food and beverage industry’, Hollie said. ‘The single wall design is specifically designed to be used in automated vending machines.’

‘The Swirl Paper Vending Cup is the preferred choice for customers requiring a quality, durable, sustainable product. They are perfect for hot and cold drinks; they are responsibly sourced and fully recyclable.’

‘4 Aces has been in business for over 20 years now and the commercial focus has always been on providing food and beverage packaging solutions with the lowest possible environmental impact’, Hollie said.  ‘We’ve developed valuable partnerships in key markets, in order to offer our customers a comprehensive range of value-based products, which are available alongside bespoke solutions.’

‘We might look different, but deep down, we’re just the same, go-ahead, innovative business we’ve always been!’ Hollie said.

Visit 4 Aces on Stand 33 at Vendex Midlands.

Registered for Vendex yet? You can do it HERE
Take a look at the new 4 Aces website, HERE
Visit Planet Vending


About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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