Planet Vending and H2O Publishing are to collaborate, with the aim of taking news of all things vending and OCS direct to end users.
An 8 page magazine supplement, called ‘Planet Vending’, will be inserted into selected H2O titles, such as Contract Catering, TUCO and OOH. ‘We’ve created an ideal opportunity for vending and OCS companies to communicate directly to end-users’, Planet Vending Publisher Yvonne Reynolds-Young said. ‘Our agreement with H2O includes their digital channels, meaning that the potential readership for selected stories is increased enormously.’
‘We want to create an authoritative, informative and entertaining vehicle for our clients and advertisers’, Planet Vending Editor Ian Reynolds-Young added. ‘Vending operators are looking for new opportunities in the wake of the societal changes caused by the pandemic, and the Planet Vending supplements can be a showcase for the services they offer.’
Space in the new publications is severely limited
‘We can’t say it’ll be ‘first-come-first-served’ when it comes to content for the supplements’, Yvonne said. ‘It’s important for the credibility of the new publication that we try to produce a well-rounded glimpse into the world of vending and OCS. For that reason, we’re asking potential contributors to discuss their article ideas with us in advance of submission. Having said that, very limited advertising space is up for grabs in the print version of Planet Vending and if people are interested in advertising, I’d advise them to get in touch with me at their earliest opportunity.’
The move into print is a major milestone for PV. Our strengths are in creating content that’s easy to read, informative and entertaining. Then, using our Social Media and SEO experience, we bring our stories to the attention of as many potential readers as possible. The result is unbeatable coverage for our clients – and the deal with H2O allows us to further promote our customers by putting them face-to-face with a new audience for their marketing; an audience that is thirsty for information as we get ready for whatever the ‘new normal’ will bring.
For contributions to editorial content, please get in touch with Ian, here
For information on the commercial opportunities, get in touch with Yvonne, here
Visit Planet Vending, HERE.