Westomatic Evolve: Set to Shake Up the Sports Nutrition Drinks Market?

Westomatic Evolve is a completely contactless dispenser for sports nutrition drinks. Launched this week, Westo describe the new machine as ‘the first known of its kind in the world’.

Westomatic EvolveWestomatic Evolve is equipped with contactless Hover Select technology; so gym bunnies, fitness fanatics and elite athletes alike can stay safe: from selecting a drink, to cashless payment and dispensing, there are zero physical touch points.

First-of-its-kind? Well, the machine can dispense up to four flavours of sports nutrition drinks. What’s more, it’s compatible with almost all forms of powdered or granulated supplements: Protein, Branched-Chain Amino Acid (BCAA), Pre-Workout, Thermogenic, Electrolytes, Meal Replacement and Weight Loss Powders.

Westomatic Evolve can also dispense a mixture of different supplements instead of four different flavours of a single product. For example, you could dispense Pre-Workout, Protein, BCAA and Electrolyte drinks from the same machine.

‘Because each flavour or type of supplement has its own canister, all delivered through separate pipes and nozzles, the Westomatic Evolve can even offer customers a vegan option, because consumers can be safe in the knowledge that their drink will be completely free from contamination with dairy-containing products’, MD Richard Brinsley told PV.

Designed to be used with a refillable bottle or ‘shaker’ only, the Westomatic Evolve is eco-friendly, in that it reduces the impact on the environment by eradicating the role of single-use plastic bottles or cups.

‘Just 50 dispenses a day will remove over 18,000 single-use plastic bottles from the environment every year’, Richard said. ‘For a large gym group with 200 sites, this could prevent up to 3.6m single-use plastic bottles being sent to landfill, incinerated, or ending up in the ocean.’

Westomatic EvolveA flash cooler also ensures the Westomatic Evolve is energy efficient and has a small carbon footprint and there’s a 12” media screen, which can be used to display gym class timetables, membership information and so on –  it can also be used to create an extra revenue stream, by selling a unique, point of sale advertising opportunity.

Katherine Brinsley, a Personal Trainer and Westomatic’s in-house project manager for the development of the new machine, said: “I have trained people and worked out in gyms all over the world, and I have never seen anything like this. I am never without a shaker bottle – in my car, bag or at work. But when I leave the house, I nearly always forget to fill it. So the idea of being able to dispense chilled nutritional drinks at the gym or on the move is a winner.”

More news from Westomatic on Planet Vending? HERE

 

 

 

About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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