If you’re going to Vendex North looking for something new to help you meet growing demand for protein-rich snacks, you’re in luck.
Jack Link’s will be on Stand 26 at Doncaster Racecourse on 11 November, giving you the opportunity to sample their renowned meat snacks.
Unlike some other jerky brands, Jack Link’s crafts protein snacks with 100% beef. Selecting only the leanest cuts of meat sliced into snack-worthy strips, the Wisconsin USA based business still follows a 100-year-old family recipe, to create perfectly crafted jerky.
Their meat is marinated with select, premium ingredients and a unique blend of herbs, then it’s cooked slowly and dried in their own smokehouse to achieve Jack Link’s unique flavour.
South West England vending operator Graddon Vending were among the first vending operators to offer Jack Link’s Beef Jerky, introducing the range in March 2026, and the company has reported strong early performance – particularly in university and hospital locations.
‘Jack Link’s has given us something genuinely different within our vending range’,
Ryan Lucassi, Head of Procurement Operations at Graddon Vending, said. ‘We didn’t previously have another product like it and it’s helping us meet growing consumer demand for healthier, protein-led snacking options.’
Graddon reports that the packs fit existing machines using standard double crisp spirals and that Jack Link’s Beef Jerky also work well in micro-market environments.
Daniel Madden, National Account Manager at Link Snacks, said ‘vending is a credible growth channel for Jack Link’s, because it puts a convenient, ambient protein snack within reach of consumers throughout the day. Graddon’s experience highlights the opportunity in education and healthcare, while sales data can help operators identify where the range will perform best and build distribution across similar sites.’
You can contact Daniel, here.
Here at PV, we can offer a personal insight into the range. Our tech boffin and product reviewer extraordinaire, Ian Maguire – with the invaluable help of his three teenage lads – put the Jack Link’s range to the test and unanimously gave it a thumbs-up. You can read his in-depth review, HERE.
Every Vendex brings a new product opportunity for you to chew over and at this year’s Vendex North, it’s undoubtedly Jack Link’s.
Read more about Planet Vending’s Spotlight on Vendex here.
Add Comment