CUPs – All the goss, from Gordon
Hello again
Have you ever been faced with a proposition or an idea and you just can’t come to a decision about it? It was a bit like that with Doughlicious. Should we – or should we not – take it into the warehouse to give you (our esteemed cutomers) the chance to give it a try – or not?
The jury was sat on the fence about Doughlicious until, one day, their man Nitesh Mahtani turned up with a list of twenty-odd of our customers who had expressed a wish to buy it, if only we’d list it.
The specific product in focus was the Soft Baked Gourmet Cookie range. We’re stocking 2 great flavours: New York Style Chocolate Chip and the one that’s leading the way in early sales; the soft, chewy and tantalisingly gooey Salted Caramel Cookie. It turns out that it’s a product that ticks a lot of boxes for a lot of customers. By some alchemy, these cookies look like an epic indulgence – each cookie is 82g and individually packaged – but at the same time they’re baked with better-for-you natural ingredients, they’re gluten-free and vegan. They were launched as recently as Vendex, last March, and already they’ve won the AVS’s ‘Best Snack Product’ award. That’s some going by any reckoning.
If you haven’t done so yet, this is your cue to get a piece of the action.
129011 Doughlicious Salted Caramel Soft Bake Cookie 82g (12 Pack)
129010 Doughlicious New York Chocolate Chip Soft Bake Cookie 82g (10 Pack)
Next, let’s talk about cups. We were sat in the office the other day, having a brew (as you do) when the subject of our 9oz Rosa Coffee Lovers paper cup came up. Now we don’t always talk shop when we have a break, but with no proper footie to speak of while the endless international break was on, we were probably scraping the barrel. Then somebody said, ‘I wonder how many we’ve sold since we launched it, just after lockdown?’ So I did the maths. We’ve moved 125 million of them.
And guess how many complaints or issues we’ve had with them. Zero. Zilch. As I told you in my gossip column in May, we shift so many cups these days that we had to build a new, dedicated 30,000 square feet warehouse to accommodate them. Now I’m not sure if this makes the 9oz Rosa Coffee Lovers paper cup number one in the UK in its category, but just think about it: One hundred and twenty-five MILLION sold. That’s a lot of cups, that is. What’s more (maybe) is that they represent incredible value for money for a top-class product.
122671 Rosa ‘Coffee Lovers’ Paper Cup 9oz (1000 Pack)
Meanwhile, where do you turn to if the proposed blanket ban on caffeine drinks actually come to pass? It’ll mean that several of our best selling drinks are removed from the game in one fell swoop. Whilst we’re hopeful that the ban will be delayed, we don’t think it’ll ever be completely off the table… We reckon it’ll be good news for the people at Knox Hydrate alongside the old favourites of Lucozade and Coca Cola.
Lucozade will continue to be a great offering in places with a hydration need and Coca Cola, with one eye on the gap left by the removal of caffeine drinks, are offering Coke, Diet Coke and Coke Zero in 500ml cans.
If you’re in the dark about the Knox lines, here’s a quick overview: It’s a high-quality product that comes in 4 flavours and even with the big boys still in the game, it’s delivering very promising sales and if the worst comes to the worst, we reckon it’s good enough to fill your empty spirals and keep your customers satisfied
129093 Knox Hydrate Sparkling Berry Currant Can 500ml (12 Pack)
129091 Knox Hydrate Sparkling Orange Fizz Can 500ml (12 Pack)
129092 Knox Hydrate Sparkling Tropical Citrus Can 500ml (12 Pack)
129090 Knox Hydrate Sparkling Lemon Lime Can 500ml (12 Pack)
So, that’s it for now. Next month, it’ll be all Vendex, Vendex Vendex. And if I don’t see you before, see you in Doncaster on 11 November. Oh, and click the pix to order!
For more about exhibitors at Vendex, check out PV’s Spotlight on Vendex.
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