We brought you the news first here on Planet Vending and now Bender’s have released their take on the paper cup mega-deal with The Broderick Group…
Broderick’s asked Benders to manufacture paper cups to promote the company’s emergence into the world of social media, to be stocked in Broderick’s vending machines and in their burgeoning estate of ‘Broderick’s Love Coffee’ stores across the UK.
This is the first time Broderick’s have used a custom print cup to support their social media campaign, a concept that MD Johnny Broderick says is his company’s top priority for the foreseeable future. ‘Social media is at the forefront of the interactive world, and platforms such as Twitter, Facebook, Instagram and YouTube are where everyone is interacting the most – sharing stories and experiences with the world instantly’, he said. ‘We need to appeal to this generation of interactive vending users on their own terms, and use this incredible opportunity, directly at the point of sale, to engage with them.
‘Paper cups are a prolific sales tool for marketing to our customers, right in the palm of their hands’, Johnny said. ‘Every time a customer uses one of our machines and takes a moment out of their day to relax and enjoy a cup of coffee, they are instantly encouraged to connect with us and interact on an accessible social media platform that’s relevant to their daily lives. This open up a dialogue between Broderick’s and our customers, inviting people to post selfies of themselves using cups in their workplaces, share their thoughts about their Broderick’s coffee experience, and participate in our social media promotions – all reinforcing the identity of and loyalty to the Broderick’s brand.’
Ian Keeffe, Sales Manager at Benders told PV: ‘having recently introduced ourselves into the world of social media, the project with Broderick’s was a particularly interesting one for us to work on, as it directly links with our own social media marketing focus for the months ahead. The number of people using social media to share and communicate is constantly growing’, Ian said, ‘and it’s incredibly important for brands across the expansive catering and vending industry to reap the benefit this can bring for brand promotion.’
Find out more about Benders’ custom paper cup printing services at www.benders.co.uk.
