‘Consumers are as interested in financial fair play these days as they are about fair trade and green issues’ says Johnny Broderick.
Just as a major vending company has seen a suspension on the trading of its shares, newly named The Broderick’s Group has posted an impressive set of figures with Company’s House.
Johnny Broderick, pictured below, feels that vending is becoming a numbers game, with more a more customers determined to identify a vending partner that ‘pays its way’. ‘There’s just as much interest in a vending company’s social responsibility, in terms of filing figures and paying taxes, as there is in that company’s policy on Fairtrade and environmental issues’, Johnny told PV.
Sarah Lawrence, Financial Controller at The Broderick’s Group told us, ‘We’ve seen four years of continual growth in a tough recession and during that time our consumers have become increasingly interested in our financial affairs. We’re very proud of our fiscal record: a new kind of loyalty is being created financially for our brand with our workplace customers and that’s because consumers aren’t living in a vacuum; they’re well aware of how some of the High Street ‘giants’ have been handling their tax affairs and a lot of them don’t like it.’ By way of illustration, Sarah told us that The Broderick’s Group has seen increased sales revenues from the Business & Industry hot drink sector, especially in the North and it is this ‘new loyalty’ from consumers that’s responsible for the increase.
‘With a number of high profile companies, as reported in the press recently, apparently more creative with their tax returns than they are with their products and services, more and more buyers and consumers alike are declaring their interest in good business practice’, she said.
‘The Broderick’s Group results for 2013 are impressive. Turnover, margin and profits all showed significant improvements on the previous year.’ Graham Travis
Graham Travis of Clarke Nicklin, the company’s auditors told PV: ‘The company has recently reported another strong financial performance. The results for 2013 are impressive. Turnover, margin and profits all showed significant improvements on the previous year. The business has a healthy and strengthening balance sheet, with improved liquidity, through increased cash flows and profitability, despite increasing stock levels to ensure continued customer satisfaction’ he said. ‘The management continues to drive the business forward as an innovative market leader, using the latest technology and screen media, ensuring that the most advanced machines and products are available to its customers. This is combined with internal efficiencies, excellent customer service levels and attention to environmental aspects across the operation. The outlook for the company is exciting, as it is well placed to continue to expand its presence and thrive in a competitive market.’
‘Customers have been quick to grasp the advantages incumbent in our on-screen media channel, and their awareness of our brand is growing’, Johnny said. ‘We’re proud of our reputation for providing exceptional service and we’re matching that with our innovative approach, which is redefining vending and increasing sales throughout our machine park.’
