E=mc2 : Because ‘A New World Requires A New Drink.’

E=mc2You don’t have to be Einstein to work it out, in fact its relativity simple to understand why E=mc2 energy drinks are beginning to make an impact in the UK.

The manufacturers of E=mc2, Fons Amoris, exhibited at Vendex and PV Editor Ian Reynolds-Young caught up with CEO Mustafa Ögretici. Mustafa has 40 years of experience in both restaurants and the corporate hospitality world, but his great passion lies in the infusion and experimentation of flavours to create healthy alternatives to popular beverages of our time.

‘We have derived a drink that has vitamin A,B12,C,D and K, along with sunflower and ginseng, both of which are also excellent at boosting the immune system and aiding brain cognition’, he says. ‘The drink also has natural caffeine and at 4.9 g, it comes under the UK government’s sugar threshold, which means there’s less sugar tax which makes our drink more affordable. What’s more each can contain just 33 calories.’

One ingredient E=mc2 energy drinks don’t use is Taureen, an amino acid which is present in the human brain, retina, heart, and reproductive organ cells, as well as in meat and seafood. Although it is a constituent of many energy drinks, little is known about taurine’s neuroendocrine effects, which is the reason that Mustafa and his team have steered clear of the substance.

‘E=mc2 is unlike any other drink in the market’, he says, ‘we’re not competing with anyone. That’s why we chose the slogan ‘a new world requires a new drink’.’

‘I took over the company a year ago, and we re-branded the drink and now we’re in Tesco. Our immediate goal is to get into vending machines in universities and hospitals. When you look at vending machines now, they are full of artificial products that are high in sugar and are extremely harmful to the human body and ours are naturally derived, health based drinks.’

Mustafa is a man on a mission – watch this space…


About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

Add Comment

Click here to post a comment

Get Your Friday Fix!

Subscribe to our email updates and get the latest vending news directly to your inbox every Friday afternoon. Simples!
* = required field

Follow us on Twitter

Proudly unveiling our latest vending machines at large construction construction site in Co. Louth 🏗️👷🚧

With @sandenvendo and @NayaxGlobal, delivering Global Excellence 🤝
#vendingmachine #vendingireland #TheArtofVending” #constructioncompany #louth #haggardstown

Are you looking to improve workplace productivity and employee satisfaction?

By offering a variety of refreshment options, you can create a more positive workplace culture and boost team morale.

Take this quick quiz to discover how you measure up

Load More

Always Supporting

Planet Vending - supporting Vendex
%d bloggers like this: