You don’t have to be Einstein to work it out, in fact its relativity simple to understand why E=mc2 energy drinks are beginning to make an impact in the UK.
The manufacturers of E=mc2, Fons Amoris, exhibited at Vendex and PV Editor Ian Reynolds-Young caught up with CEO Mustafa Ögretici. Mustafa has 40 years of experience in both restaurants and the corporate hospitality world, but his great passion lies in the infusion and experimentation of flavours to create healthy alternatives to popular beverages of our time.
‘We have derived a drink that has vitamin A,B12,C,D and K, along with sunflower and ginseng, both of which are also excellent at boosting the immune system and aiding brain cognition’, he says. ‘The drink also has natural caffeine and at 4.9 g, it comes under the UK government’s sugar threshold, which means there’s less sugar tax which makes our drink more affordable. What’s more each can contain just 33 calories.’
One ingredient E=mc2 energy drinks don’t use is Taureen, an amino acid which is present in the human brain, retina, heart, and reproductive organ cells, as well as in meat and seafood. Although it is a constituent of many energy drinks, little is known about taurine’s neuroendocrine effects, which is the reason that Mustafa and his team have steered clear of the substance.
‘E=mc2 is unlike any other drink in the market’, he says, ‘we’re not competing with anyone. That’s why we chose the slogan ‘a new world requires a new drink’.’
‘I took over the company a year ago, and we re-branded the drink and now we’re in Tesco. Our immediate goal is to get into vending machines in universities and hospitals. When you look at vending machines now, they are full of artificial products that are high in sugar and are extremely harmful to the human body and ours are naturally derived, health based drinks.’
Mustafa is a man on a mission – watch this space…