People in the East Midlands have a sweet tooth. Cema Vending has added up the numbers and now, it’s official. Confectionery accounts for 31% of all sales from vending machines provided by the Nottingham based operator and top of the charts is Food Connections’ Bakewell Flapjack, which accounts for 4% of all sales!
By Jamie-Leigh James
The eating and drinking habits of East Midlands people, based on figures from Cema Vending, make for an interesting and sometimes surprising read…
What are office workers across the East Midlands snacking on?
After confectionery, crisps are the top-selling food item. They account for 27% of total sales. Sweet bags only account for 7%. Taken across all food categories, McCoy’s appears to be a firm favourite with across the East Midlands, but the Bakewell Flapjack comes in at Number One, with 7,217 units sold. That’s a lot of flapjacks!
The East Midlands loves… cheese!
Something that isn’t giving us nightmares are the sales of cheese-flavoured crisps, which account for 36% of all crisp sales and 10% of total sales. This puts them well ahead of the two-best-selling alternative flavours. In fact, McCoys Flame-Grilled and McCoys Salt and Vinegar together only account for 21% of crisp sales and 7% of total sales.
What crisps top the Cema Vending charts?
Cheese-flavoured crisps. They are even more popular than the Caramel Fudge Flapjack, accounting for 14% of all confectionery sales and 4% of total sales. That said, overall, flapjacks are still the winner. They account for 29% of confectionery sales and 9% of total sales.
East Midlands is surprisingly Random!
Even though sweet bags only accounted for 7% of all sales, Nestle Randoms were the 9th best-selling food item and the 12th best-selling item overall. They accounted for 37% of all sweet sales and 2.5% of total sales. This was almost double the next best-selling sweet.
East Midlands people generally prefers cans to bottles
You can probably already guess that the big brand drinks dominate sales in our vending machines. Drinks accounted for 35% of all sales, but there is a clear preference for cans, (21%); over bottles (14%). It’ll come as no surprise that Coca-Cola took the top spot in both cans and bottles. It accounted for 21% of all can sales and 17% of all bottle sales. That translates into 6% of total sales (4% cans and 2% bottles).
This means that cans of Coke on their own outsold the Food Connections Bakewell Flapjack. Cans and bottles together put it well ahead. On the other hand, taken overall both flapjacks and cheese-flavoured crisps still outsell coke.
Here’s the full story…
Cema Vending?
AVS member Cema Vending works with businesses throughout the East Midlands. Established by Frank Ciaurro in 1987 and backed by the wider CEMA Group since 2004, the company has over 70o machines in operation, including water machines, hot drinks machine and snack machines, located in B&I, Educational and Leisure locations
Cema Vending Lands Three Major Contracts. Read all about it HERE
