‘Lavazza Professional: They’re the people with the FLAVIA® machines, right?’
Right – to a point. But these days, there’s much more to Lavazza Professional than that. If the company was a person who just walked into a crowded room and said ‘hello’, you might find yourself saying ‘sorry, I hardly recognised you, you’ve changed so much!’
The arrival of the Lavazza brand signposted a renewal of focus.
The past 18 months have been full of exciting changes and now the business has so much more to offer. Joining the Lavazza Group was a Big Moment: the Lavazza brand, together with its heritage and its popularity amongst coffee aficionados, signposted a renewal of focus, the first step towards Lavazza Professional becoming a one-stop shop capable of providing customers old and new with a complete workplace coffee and refreshment vending service.
The next quantum leap came with the company’s acquisition of Compass Group company ‘Fulfill’. Having been a trusted supplier of maintenance services, Fulfill was brought in house and re-named Lavazza Professional Operating Services. ‘The arrival of Lavazza Professional Operating Services represented a service breakthrough for our business’, said Zain Hyde, Head of Foodservice and FM, ‘extending our scope by allowing us to provide a ‘one-stop-shop’ solution for machines, drinks and snacks, servicing and operating.’
Then, a procession of exciting and innovative new products was added to the offer.
KLIX Eco Cup arrived early in 2020 to disrupt the industry and challenge perceptions. Designed as a replacement for plastic cups and manufactured using paper sourced from sustainable, PEFC™ accredited forests, KLIX Eco Cup can – where recognised by your waste management company – be recycled in paper waste. A Life Cycle Assessment, run by the external consultancy WSP, found that using the new KLIX Eco Cup reduces environmental impacts by around 65% compared to ‘a standard paper cup’.
Next came a completely new offer to customers with the arrival of a range of Lavazza Bean-to-Cup machines. Available as table-tops or as free-standing machines, the were designed to bring the coffee shop experience to workplaces in the UK and of course, Lavazza Professional also provided the coffee beans.
‘We have long since been recognised for our strength in the blue-collar workplace’, said Zain Hyde, Head of Foodservice and FM at Lavazza Professional. ‘Going forward, however, the addition the new Lavazza Bean to Cup machines to our portfolio expands the scope of our business. We are now ideally equipped to supply our products and services to white-collar environments. That’s a step change for Lavazza Professional.’
‘Preferred Supplier’ status with ‘all the national catering companies…’
During this process, a host of new products were made available. Food appeared in the company’s vending machines for the first time in the form of porridge alongside a new and improved soup, a range of top-quality flavoured waters and – the icing on the cake? – an agreement was made with Cadburys to sell Britain’s favourite hot chocolate brand. Lavazza Professional’s newly enhanced capabilities have opened doors to new business, particularly in the arenas of Foodservice and Facilities Management. The company has preferred supplier status and with its improved offer, it hopes to expand these relationships even further by supporting customers with new routes to market
Lavazza Professional’s transformation continues…
‘From working with Facilities Management and Catering companies, we understand that finding the right vending provider and managing day-to-day vending on site can be tough’, Sales Director Jamie Brown said. ‘As part of their contractual obligation to their customers, caterers are often required to provide coffee and vending services. In some instances, they will manage the re-stocking and maintenance of our machines themselves, but increasingly they are choosing to delegate the day-to-day running of the drinks and vending service to Lavazza Professional, trusting us to manage the on-site relationships on their behalf. It’s proving to be a very effective arrangement.’
From from offering a core coffee machine proposition, Lavazza Professional is becoming a bona-fide one-stop shop, with ‘choice’ and ‘customer experience’ at the heart of its business. Furthermore, with the 2021 diary packed with new product launches to look forward to, Lavazza Professional’s transformation continues.
‘We’ve always prided ourselves on the service we provide and I honestly believe that in that respect we are second to none’, Jamie said. ‘What has changed though, is our ability to provide consumers with the products they enjoy at home, or at leisure, at work. I think it’s a winning combination and we’ll be reaching out during 2021 to share the news with customers that there’s much more to Lavazza Professional than they thought…’
There’s more Lavazza Professional news on PV, HERE