Coinadrink and Kepak Focus their Partnership on the Future

Coinadrink and Kepak
Carl Hunter

Long-standing partners Coinadrink and Kepak are set to capitalise on the rapid growth of the food to go market.

The West Midlands-based vending specialist has stocked Kepak’s Rustlers products since they were launched in the mid-1980s, with the convenient meal solutions now listed in more than 50 Coinadrink supplied outlets. But the recent growth in micro markets is opening up new opportunities.

Coinadrink offers a range of 8 Rustlers products, including Kepak’s Cook in Box range comprising of the Cheese Melt, All Day Breakfast Sausage Muffin and Peri Peri Chicken Burgers. The Cook in Box range allows shoppers to heat the fully assembled burger without even opening the pack, eliminating any messy preparation whilst also acting as a product carrier, to enable easy consumption on the go.

Tom Williams, Managing Director of Coinadrink, has seen a major change in the company’s food to go business in the last 18 months, during which time sales have quadrupled as record numbers of customers realise the potential of hot vend machines and micro markets.’We’ve traditionally done well selling pies and pasties, but Rustlers products are now coming to the fore’, Tom said. ‘In particular, the Cook in Box range is generating real traction and demand. Our sales of Rustlers products have increased significantly since Coinadrink and Kepak with their their automated retail team worked directly is particularly noticeable in micro markets, where people are making a conscious choice as to what they’re going to eat, including looking at the product’s calorie content.

‘This, coupled with effective merchandising and appealing product layout, is helping to change people’s perception and understanding of product quality and enabling them to realise that Rustlers in particular are better than you think.’  Tom added added that growth is being seen across ‘a broad range of foodservice customers, with an increased focus on cost and value for money in sectors including manufacturing, automotive and logistics, whereas health and calories take on more importance in markets such as financial and legal services’.

Tom Wiliams

Carl Hunter, Automated Retail & New Business Controller at Kepak Group, told PV: “Coinadrink and Kepak is a shining example of how a long-standing partnership is now focussed on the future; building on a successful past but seizing new market opportunities by capitalising on changing consumer lifestyles and purchasing habits.’


There’s more news from Kepak on Planet Vending…
And more from Coinadrink



About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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