Twirl Around To The Mondelēz Stand And Bring Fresh “Eggscitement” To Your Vending Offer!

By Mondelēz

Mint is an incredibly popular flavour among consumers. In fact, it’s one of the top five flavours within standard chocolate[1]. With mint chocolate as a whole being such a significant category, it presents a great opportunity for vending operators – especially when paired with the nation’s favourite chocolate[2].

What’s more, new flavour launches are one of the key drivers of sales[3] within the chocolate confectionery category, especially among younger shoppers[4], making Cadbury Twirl Mint a must-stock in your vending range.

Cadbury Twirl Mint delighted consumers in concept testing, achieving an exceptional overall liking score[5]. The new flavour has been strongly supported with PR, digital and social media activity to help drive awareness and encourage trial among consumers.

Following the popularity of Twirl’s previous limited-edition flavours, Twirl Mint is proving a very popular flavour with consumers, so should help draw footfall to any vending offer as consumers seek out this exciting product.

With Christmas approaching, there’s no time to rest on our laurels. Vending operators already need to be thinking and planning for the next big seasonal opportunity – Easter!

The Cadbury Mini Eggs brand has been loved by consumers for 55 years. In fact, Cadbury Mini Eggs are the number one Easter brand[6] and in still in growth[7]. An astonishing 80 packs were bought every minute during the Easter season in 2023[8]!

What’s more, the most popular products in the brands range are suitable for vending. So why not create “eggscitement” in your vending machine by offering Cadbury Mini Eggs from January.

Find out more about our range and our loyalty scheme by visiting Vendex on stand 74/75 and speaking to Bev or Duncan from the Mondelēz International team. Alternatively, you can email us on vending@mdlz.com.

More on Planet Vending’s Spotlight on Vendex North 23

[1] Nielsen info on Mint in Total Standard Chocolate, w/e 25.02.23

[2] Nielsen, FY, 2021

[3] Nielsen Total Mkt Excl. Discounters, MAT to w/e 26.12.21

[4] Kantar Worldpanel GB Chocolate – Singles – Adult Singles 52wks to w/e 24.01.22

[5] SnackChat Consumer Concept Test 2022; n=592; Action Standard 60% PI and overall appeal of 6.8

[6] Nielsen Insights, Total Market excluding Discounters, 19wks to 08.04.23

[7] Nielsen Insights, Total Market excluding Discounters, 19wks to 08.04.23

[8] Nielsen Insights, Total Market excluding Discounters, 19wks to 08.04.23