The Broderick Group is set to become one of the first vending companies to offer customers the option of using Apple Pay to pay complete drinks and snacks transactions.
The iPhone accounts for more than 40% of smartphones sold in the UK
The introduction of Apple Pay is seen as a landmark moment for the payments industry. Numerous attempts, by mobile operators and banks, to get contactless mobile payments up and running in Britain have died a death, amid ‘industry infighting and consumer indifference.’ However, Apple has been in talks with the banks and the retailers about the forthcoming launch since last year and commentators predict that the Silicon Valley giant has the clout to encourage both the industry and the public to ‘buy in’ to Apple Pay.
Crucially, the iPhone accounts for more than 40% of smartphones sold in the UK.
‘The machines in many of our key sites at airports, universities and leisure centres are compatible with the new technology, so it makes sense to act now’, said Broderick’s National Sales Manager, Chris Collins. ‘Apple’s customers are famously ‘early adopters’ of Apple innovation, so we expect Apple Pay to become a popular payment option very quickly.’
With six airports on board with Broderick’s for Apple Pay and others expressing interest, institutes of higher education are in their sights: indeed, the company aims to work closely with The University Caterers Organisation, (TUCO), to introduce Apple Pay to university vending machines.
‘We want to make paying for vending purchases as easy as possible’, Chis said. ‘We anticipate being up and running on Apple Pay Day One, having had lengthy consultations with MEI CPI.’
In addition to vending machines, Broderick’s coffee bars will also be ready to accept Apple Pay.
‘These are exciting times and once again, Broderick’s is at the vanguard of innovation’, Commercial Director Peter Broderick said. ‘Our plan now is to make Apple Pay available on all our vending machines across the business and industry sector.’
