Broderick’s Gets Five More Years at Liverpool John Lennon and Birmingham Airports

Broderick’s has renewed its vending contracts at Liverpool John Lennon and Birmingham airports for a further five years.

As part of the new agreement, Broderick’s will add further vending machines across Liverpool John Lennon, taking the total to 21. ‘Broderick’s vending service is a constant that we rely on to keep our passengers and staff refreshed’, Commercial Director Lucy O’Shaughnessy said. ‘They were the only retailer to remain open 24/7 during the pandemic and their steadfast service and innovative ideas mean they’re our partners for the long-term.

Broderick's‘With the airport now comfortably back to our normal footfall, Broderick Group easily keeps pace: as the demand grows the vending estate grows to meet our needs.’

Laura Page

Birmingham Airport Head of Commercial Laura Page was similarly enthusiastic. ‘We’re really pleased to award Broderick Group a new five-year contract. ‘With upgraded machines, all featuring contactless payment facilities, the machines are ideally located in all of our key customer and employee areas.

‘From our previous contact with Broderick, we know that the service, maintenance and the refilling of these machines is consistent to ensure that our customer and colleagues receive the best service in our very busy airport’ Laura said. ‘Additionally, the ease of purchasing, with payment options from Apple Pay to WePay and credit card, ensures all our arriving and departing customer are catered for.’

‘We’re delighted to see our airport contracts going from strength to strength and delivering real value at every level’, MD John Broderick said.

More on Broderick’s is on Planet Vending HERE




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The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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