Borg & Overström

Borg & Overström Steals the Show with E-Series Launch

Borg & Overström evidently stole the show at this year’s NAMA Show in Atlanta, Georgia. The company chose the show as its platform for the global launch of the The E-Series, a new range of premium filtered-water dispensers and the debut unfolded on a towering black and white stand, accompanied by music provided by a virtuoso on the grand piano.

The bells and whistles had the desired effect on attendees, who subsequently flocked to the Borg & Overström stand to get hands-on with the new drinking water dispensers.

Borg & Overström
Dan Lyon

So, what was all the fuss about? Well, the E-Series range consists of the E4, E6 and E7 models are said to offer ‘an evolution in point-of-use premium drinking water self-service’. The range features the latest in efficient and eco-friendly technologies. Designed for the modern workplace, with sustainability in mind, the powerful, compact dispensers benefit from EcoMode technology and a modular ProCore® system for efficiency and compatibility across their full range, including the selection of integrated drinking water taps.

Visitors were also the first world-wide to experience Borg & Overström’s innovative new touchless dispenser with unique projection mapping technology. Foot operated, and completely free from buttons or pedals, this one-of-a-kind hygienic dispensing control certainly caused a stir with its elegant floor illuminations. In addition, Borg & Overström’s cutting-edge, live, virtual showroom proved entertaining as sales representatives back in the UK demonstrated the power of video technology and virtual product demonstrations to passers-by.

So it’s fair to say that as a debut, this was right up there with the most memorable the NAMA Show has staged.

‘We were thrilled to exhibit at the NAMA Show and the reception to the E-Series launch has been better than we could have hoped for’, Borg & Overström MD Dan Lyon said. ‘We’re thoroughly look forward to expanding our reach further into the USA and we’re excited by the opportunities that lie ahead, both for ourselves and for our new and existing operators.’

More on Borg & Overström on Planet Vending HERE


About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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