Britvic & PepsiCo are the latest companies to join what is becoming the collaboration designed to provide a one-stop solution for those exploring the adoption of automated retail and vending solutions. – The OOH Gala Partnership
Launched in 2020 at the inaugural annual t, the partnership brings together expertise in all areas of unattended retailing, to provide customers with the ultimate turn-key operation that delivers food to go, interior design and automated retail.
Britvic & PepsiCo join Kepak, (home to the £105m Rustlers brand); Coffetek, Nebrak and the global leader in micro-markets, 365 Retail Markets. The newcomers bring some of the UK’s biggest and most popular drinks and snacks brands to The OOH Gala Partnership, including Britvic’s award-winning Aqua Libra Co brand, an innovative range of premium water dispense solutions.
“Moving from a traditional solution to an unattended offer is a giant leap for many who have been tasked to ‘make it happen’ with design, payment systems, manufacturers and products to consider”, says Kepak’s Carl Hunter. “We’re proud to be able to incorporate all these services and more, to make the transition to unattended as simple and hassle free as possible.
“With the addition of iconic brands including Pepsi MAX, 7UP, Naked, Robinsons and Walkers, The OOH Gala Partnership can now provide pre-programmed, meal-deal solutions; for instance, we can now offer a burger or a sandwich, a drink and a snack together, for a set price”, Carl said. “In the current economic environment, these great value, meal-deal offers are increasingly popular with consumers. They also shift the perception that vended products are sold at inflated prices.”
James Cripps, Britvic added: “We’re delighted to be joining this fantastic partnership. PepsiCo and Britvic are market leaders. We’re famous for quality and taste, but we’re also fantastic innovators of healthier and more sustainable products. For example, the range includes Pepsi MAX, which is the UK’s biggest no-sugar cola brand, and Aqua Libra Flavour Tap – a world first in healthy, plastic free hydration, and a game-changer for micro-kitchens. This is a partnership that benefits everyone”, James said, “and we can’t wait to get started.”
Jack Whitehouse of PepsiCo was equally enthusiastic. “We’re thrilled to be part of this collaboration with our new micro-market partners; it puts The OOH Gala Partnership at the forefront of innovation in the vending space. PepsiCo and Britvic joining the partnership will add value to the offering by creating a one-stop solution through the introduction of our market leading brands like Pepsi Max, Walkers, Doritos, and Quaker Oats. We’re looking forward to contributing to the continued success of this project.”
*Are you interested in learning more about opportunities in automated retail and The OOH Gala Partnership? The annual OOH Summer Gala takes place on 8th June 2023. Its purpose to connect people, to share the latest insights about the market and the technology and to facilitate conversations.
Contact foodtogo@kepak.com to book a place or to find our more information.
News of the 2023 OOH Summer Gala is HERE on Planet Vending
