The AVA has released the results from its annual member satisfaction survey this month, highlighting widespread industry support for continued remote collaboration to deliver positive change.
The survey, which gained 68 company responses from the AVA’s 180-strong member base, also showcased an influx in internal sentiment, in that the trade body has seen a 36% increase over four years for those who would recommend AVA membership – just over 90% of respondents.
AVA members also used the annual survey to highlight the services they value most in their membership, with 57.5% of members surveyed stating ongoing lobbying on key legislation is crucial in the industry’s post-pandemic recovery.
In response to this feedback, the AVA has bolstered its external communication and lobbying activity by enlisting reputation management agency, Definition. The topics and issues covered include the ongoing lobbying for support from the government’s Local Restrictions Support Grant (LRSG), Additional Restriction Grants (ARGs), an extension of the Coronavirus Job Retention Scheme (CJRS) for hospitality businesses.
AVA members also utilised this survey to highlight the need for ongoing technical advice and knowledge updates, both during the end of lockdown and when restrictions ease. The AVA has seen a 50% increase in technical and knowledge advice since the pandemic began and has pledged to continue this with a busy webinar and internal committee schedule into 2021 and beyond.
Chief Executive David Llewellyn said ‘The AVA is dedicated to upholding the needs of our members in what is still an immensely difficult time for their respective businesses. However, members should also be encouraged to join the effort to lobby for support, as we are more likely to be successful in our fight if more members show enthusiasm across the United Kingdom.
‘Ways of doing this range from sharing the AVA’s social content and sharing content of your own online, all the way to reaching out to your local MP with our press releases to engage support on a local and national level’, David said. ‘With the support of our members, local members of parliament and communications team, we can look to rebuild from the damage the pandemic has done to business in the wider foodservice industry, including AVA members.’
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