Vendex: Business Brisk For Benders

Fresh from their nomination for a VIA in the category ‘Best Cup Company’ Bender’s team enjoyed a busy day at Vendex.

PICTURED L-R: Adrian Pratt, Kim Krause-Walker, Ian Keefe, Mike Gardner

The company took advantage of the show to launch its Garda range of embossed insulated cups to the vending market. Garda completes a line up of market leaders for Benders, the UK’s only dedicated manufacturer of paper hot cups.

 

The Garda design uses smart, contemporary colours and can be branded as effectively as smooth wall cups. and because it’s been built to combine a comfortable hand hold with an effective level of insulation, the cup is expected to be a hit in the vending market.

bendersBenders is recognised as the number one supplier of paper hot cups to the vending market and is renowned for its cups’ overall quality and design of its full range’, Mike Gardner (might have) said. ‘The Garda Embossed cups take their place alongside the essential Verona vending range, the environmentally focused Verde range, the Single Wall Caffé, the Milano Barrier cup and the Cantare Super Insulated hot cup.’

No wonder Mike and his team had plenty to smile about.

About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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