The WHA Gets Cross as its Deputy Chairman…

Mark Cross

The WHA, (The Water Dispenser & Hydration Association),  has announced the appointment of Mark Cross as its Deputy Chairman, with immediate effect.

Mark Cross is Sales & Marketing Director at Waterlogic GB and Managing Director at MIW Water Cooler Experts and has over 20 years’ commercial experience in the UK water dispenser sector. He has worked with Nestle Water Coolers and Angel Springs, taking on roles that included field sales, key account management, digital marketing, and customer relationship management.

Jon Wicks, chairman of The WHA, said: ‘Mark is the perfect choice as Deputy Chairman. As a member of our Executive Committee, he has been involved in the strategic planning for the industry association since its formation two years ago. He has a wealth of industry sector experience as well as marketing knowledge and energy, which will be instrumental in taking the WHA forward.’

Mark Cross succeeds James Anderton, who stepped down from the role last month.

Your Bluffer’s Guide to The WHA

The WHAThe Water Dispenser & Hydration Association, (The WHA), was established in January 2020, and is currently urging all providers of drinking water solutions to consider joining the new, expanded organisation.

The new association was born out of the former British Water Cooler Association (BWCA) and the European Drinking Water Cooler Association (EDWCA), creating a trade body that is bigger, better, and stronger in terms of the service it can supply both to end users and members.

‘The past two years have seen a consolidation of the previous associations under The WHA banner and now is the time for people to recognise that the WHA’s promise of quality, trust and standards which are embodied in our logo are there for the benefit of end users’, Phillipa Atkinson-Clow, the WHA’s General Manager  said.  ‘Prioritising members of the Water Dispenser & Hydration Association on shortlists is a guarantee of best practice and delivers peace of mind.’

For more vending, water, OCS and HoReCA news, visit Planet Vending.
Visit the WHA here:

About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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