The Water Dispenser & Hydration Association

The Water Dispenser & Hydration Association Embarks on Membership Drive

The Water Dispenser & Hydration Association, (The WHA), which was established in January 2020, is inviting more companies to join them as members. Now that Britain is finally getting back to the workplace, the WHA is urging all providers of drinking water solutions to consider joining the new, expanded organisation.

WHA‘Our industry body is the place to be not only for companies providing bottled or mains-fed water coolers but for those offering filtration, sanitisation and installation too’, Phillipa Atkinson-Clow, the WHA’s General Manager said ‘Those providing integrated tap systems or public water access systems as well as third-party service providers, are also welcome to apply to join our new, expanded Association.

The Water Dispenser & Hydration Association points out that specifiers and procurement managers are increasingly insisting that the suppliers they choose to shortlist when selecting drinking water dispensers companies are WHA members.

The new association was born out of the former British Water Cooler Association (BWCA) and the European Drinking Water Cooler Association (EDWCA) creating a trade body that is bigger, better, and stronger in terms of the service it can supply both to end users and the members themselves.

‘The past two years have seen a consolidation of the previous associations under one banner and now is the time for people to recognise that the WHA’s promise of quality, trust and standards which are embodied in our logo are there for the benefit of end users’, Phillipa said.  ‘Prioritising members of the Water Dispenser & Hydration Association on shortlists is a guarantee of best practice and delivers peace of mind.

The Water Dispenser & Hydration Association
Phillipa Atkinson-Clow and with Jon Wicks.

‘For this reason, companies who are serious about best practice need to be a member. Their customers recognise that hydration isn’t enough; it must be healthy hydration. The pandemic has made people re-evaluate health and safety still further. That guarantee of quality and standards is what our members deliver and the WHA underpins that guarantee of unimpeachable service and hygiene.’

Jon Wicks, the WHA’s chairman, added: ‘The strapline promising quality, trust and standards represents all the elements that make our industry strong. Our industry-specific training and standards ensure best practice and are evolving to suit changing needs in the marketplace.  Our members offer the highest quality of products and services that people can trust when selecting suppliers to deliver safe, hygienic water systems.

‘We chose to use the word ‘dispenser’ rather than ‘cooler’ in our name because, whilst water coolers remain at the heart of the sector, today there is a proliferation of other methods of delivering hydration in addition to traditional water cooler, John said. ‘Our membership body represents those involved in creating, delivering, and servicing all of these, so we urge non-members to inquire whether they are eligible to benefit from the Water Dispenser & Hydration Association’s member services. We are responding to the changing landscape in this sector.’


Benefits of using a WHA member

Quality: best practice and healthy hydration
Trust: Unimpeachable standards
Standards: members are audited and trained.

About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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