EVA

EVA Publishes New Report on the Use of Bottled Water in Vending

EVA : New report looks at how water is currently provided in the industry and if consumer preferences are changing.

The EVA recently contacted vending machine operators and bottlers as part of a survey to help analyse the current trends of bottled water in our industry. The objective of the study was to understand how bottled water is currently provided in the vending industry, to understand if new formats for bottled water are being used and to what extent, and to see if European and national policies focused on sustainability are impacting the demand for water in vending machines. The survey asked European bottlers and vending machine operators a series of targeted questions.

The new report based on the more than 130 responses to this survey has just been published by the EVA, and outlines a number of interesting findings, including:

  • Over half of operators say sales of bottled water have increased in the last 5 years
  • 42% of operators say PET bottles are the only format for bottled water in their machines, but this varies in different markets
  • Almost half of operators say that there has been an increased demand from clients for water dispensers.

While PET bottles are indeed the most common format of delivering bottled water, the report provides a breakdown of water provided in cans, glass bottles and cartons (such as Tetra-Pak) in machines, with the results varying – sometimes significantly – from market to market. Policy restrictions also as expected vary from country to country, but some operators commented that procurement has yet to catch up with policy intent, perhaps an indication that new restrictions could well be expected in the coming years.

The EVA Members have free and full access to the report and can request it directly via the EVA secretariat.

Anyone interested in purchasing or acquiring the report should contact the EVA at vending@vending-europe.eu

About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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