So Pure

So Pure Bring The Retail Experience Into The E-tail ‘New Normal’.

So Pure has launched a new tech-led quoting and buying solution that aims to bring the retail experience into the e-tail ‘new normal’. With Covid-19 restrictions and the second lockdown posing ongoing challenges for retailers, So Pure has debuted its new online system that puts quality customer service at the heart of its offering.

Focused on the speed, efficiency and problem-solving seen in a showroom visit, the new online quoting system allows customers to select a bespoke set of requirements for their new tabletop coffee machine collections.

With an extensive range of commercial choices, showcasing a range of machines, cup sizes, payment options, levels of support and more, So Pure is hoping to keep its hands-on approach to machine sales relevant in the age of retail restrictions.

So Pure

‘At So Pure, we are renowned for our extensive knowledge, expertise and for offering the finest machines, so it is no surprise that our clients expect to experience a high level of service when purchasing from us’,  said Suky Matharu, Managing Director at So Pure Beverage Technology. ‘However, new regulations mean we are not always able to offer this showroom experience in real life and so we have had to adapt our website to provide the next best thing.

…top-class service without having to compromise on safety or efficiency.

‘Thankfully, our new online quoting system is able to deliver this top-class service without having to compromise on safety or efficiency. We are delighted that we have come up with a way that not only adapts to this new way of working but that still reflects our highly professional showroom style.

‘The new digital interface has over 40 machines on offer, from its five signature collections including our latest Milk based collection “The Ivory”. The bespoke service allows So Pure customers to outline every requirement; from screen size and payment types, to cup calibration and drinks options. Delivering the latest in coffee technology at the touch of a button, the brand’s innovations – from design through to manufacture – align beverage technology to the progressive pace of a modern digital world.’

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About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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