Pour Moi

Pour Moi Unveils New, Limited Edition Cup Design

Pour Moi, the leading coffee shop vending concept from Aimia Foods, has launched a brand new range of Limited Edition 12oz paper cup designs for 2018. Highlighting historical figures that are famed for their passion for hot drinks, the new ‘Fuel for Inspiration’ design is set to prove a real talking point with customers.

Consisting of three different variants, individual designs feature black and white illustrations of Ludwig Van Beethoven, Florence Nightingale or Teddy Roosevelt, along with explanations of how coffee or tea fuelled their inspiration.

Pour Moi
Richard Ashton

Richard Ashton, Marketing Executive at Aimia Foods, is delighted with the latest offering: “The coffee cup is an extremely important part of the coffee shop / vending experience”, he said. “A well designed, top quality cup encourages customers’ confidence in the contents, helping them make a subconscious, positive assessment of the drink before it even touches their lips. These latest designs have been created to promote that process by highlighting the important role that hot beverages have played in the lives of historic characters through the ages.”

Synonymous with premium hot beverages, Pour Moi aims to bring the ‘Coffee Shop’ experience to the vending market by providing a unique, innovative concept to establishments requiring a simple – but modern – vending solution. Providing everything from the branding, the cups, the beverage and the milk, Pour Moi is the one stop solution for vending requirements.

Having delivered almost £3 million revenue to customers in the last 12 months, the quality proposition of Pour Moi allows operators to command premium prices, in turn delivering greater operator margins.

Pour Moi
Beethoven – on his way to blindness? !

“The latest Pour Moi cups are manufactured using PEFC accredited paperboard, which is the world’s largest sustainably managed forestry certification system”,Richard said.  Thanks to individual codes, each Pour Moi cup can be traced back to its forest of origin and for every tree that’s felled in the making of our cups, three to four saplings are planted.

“Our cups can also be recycled after use, via specialist recycling programmes”, Richard added. “Many collection and recycling schemes are now on stream to enable this to happen: in fact, there’s ample recycling resource already up and running in the UK to ensure every paper cup supplied to the market can be recycled.”

*Find out what happened when PV editor Ian Reynolds-Young visited Richard Ashton to take the Milfresh taste test – HERE

*…and the results of the consumer test, HERE

 

About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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