‘Phwooar!’: Nutella Biscuits are Definitely One to Watch

NutellaThere’s a new product landing this month that really is ‘one to watch’… Nutella Biscuits.

Everyone at ARN is talking about it and why wouldn’t they? Because if ever a snack was custom-made for grown-ups who know how to turn a quick coffee break into some serious ‘me’ time, it’s this little taste bomb from Ferrero.

‘Made with a crunchy, golden baked biscuit, the delicious recipe of the new Nutella Biscuit is specially crafted to complement the creamy and unique filling of Nutella and give consumers a premium taste experience.’

That’s what the official blurb says, but we say, ‘phwooar!’

Each individual pack contains three Nutella Biscuits and at 70 kcal per piece, it’s a little treat that consumers can enjoy. An indulgence. A reward they can present to themselves for a job well done. Come to that, it’s a reward you can present to yourself for, well – anything you like!

No wonder Ferrero calls Nutella Biscuits ‘the perfect vending snack’! This is an ideal opportunity for operators to add the X factor to their offering and raise their biscuit game to a whole new level.

The Nutella Biscuit comes in a case of 28 packs and is available NOW from ARN.

Nutella : Did you know…

  • Amidst the food shortages at the end of World War Two, a young confectioner has a vision of an affordable luxury, made with a small amount of hard-to-find cocoa – and lots of hazelnuts. His name is Pietro Ferrero
  • Ferrero’s fledgling business goes on to become the fourth most important international group in the global chocolate confectionery market, with an annual turnover of more than 8bn euros (£6.5bn; $11bn)
  • A jar of Nutella is sold every 2.5 seconds
  • With the total amount of jars sold each year, you could circle the globe 1.8 times.
  • 365,000 tons of Nutella is consumed annually, which is the same weight as the Empire State Building
  • The company is the number one user of hazelnuts in the world, buying up 25% of the entire world production

More Ferrero stories on Planet Vending, HERE

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About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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This week the new Coges commercial area manager for France, Morgan Briquet, visits the Coges headquarters in Vicenza (Italy) for a technical-commercial training course and to get to meet his new colleagues. Welcome Morgan!

Read more on our website: https://www.coges.eu/coges-invests-in-the-development-of-the-french-market-with-a-new-sales-area-manager/

Read this in a couple of sittings. He brings the same clarity and detail to his book as he does to the reports that have made him a well-known and respected figure on the Beeb. I wish we had more journalists like him. But this book is useful well beyond the media world

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