Nutella® Muffin : Ferrero Foodservice Makes its Bakery Debut

Nutella® Muffin : Ferrero Foodservice’s first bakery product is the centrepiece of the company’s stand at HRC, the Hotel Restaurant and Catering Show, which is taking place at the ExCel Centre today and tomorrow. Made with the unique taste of the nation’s favourite cocoa hazelnut spread, Nutella®, the company says that ‘the fluffy artisanal-style muffin is made using fine ingredients – including sourdough and yogurt – for a smooth and soft textured bake that tastes delicious’.

A potential winner in unattended retail environments

The muffin is baked, filled with Nutella® and frozen, in order to preserve it until it reaches the outlet. It can be thawed and served in just two hours, making it a potential winner in unattended retail environments such as micro-markets.

Available now, the launch will support operators looking to give their food-to-go offering the edge as sales rise and research reveals that 64% of consumers are on the lookout for more exciting options. The tasty solution has been developed to satisfy consumer demand and help operators boost their on-the-go offerings and profits.

Zareen Deboo

‘We’ve seen a huge rise in consumer appetite for recipes that include Nutella®, especially over the last year, as home-bakers elevated their favourite bakes with our famous spread’, said Zareen Deboo, Foodservice Channel Operations Manager, Ferrero UK & Ireland.  ‘In fact, Google has over 2.5k searches for ‘Nutella® muffin recipes’ each month, so there has never been a better time for operators to get in on the action.’

With demand for Nutella® driving growth over the last year and sales increasing by 23.6%, operators can switch up their menus with ease with the trusted branded muffin. ‘Ferrero is a trusted brand when it comes to quality products, and we’re committed to helping operators offer exciting bakery items’, Zareen said. ‘The new Nutella Muffin® means consumers don’t need to miss out and operators can meet the need for delicious bakery options out of home.’

More news from Ferrero on Planet Vending, HERE

About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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