Victor Manufacturing, one of the UK’s leading food service and retail equipment suppliers, unveiled its new Nexus Micro Market concept at the Hotel, Restaurant and Catering Show 2020 while exhibiting its latest products including Evolution+ retail displays, and Duke Manufacturing hot hold cabinets.
Victor used the HRC Show, held on 3 – 5 March, to demonstrate its shop fit capabilities, building the entire stand from the contracts team’s factory in Bradford. Victor also had its in-house visual designer on the stand to bring customers’ ideas to life in real time and received hundreds of visitors to the stand over the three-day event.
In addition to the Nexus Micro Market, the company unveiling a new company logo and modern corporate branding package at the show. Victor’s new visual identity proved to be a talking point on the stand. Extensive research was undertaken to ensure all elements of the new branding encapsulated Victor’s proud history and bright future.
Recently celebrating its 75th anniversary, Victor Manufacturing specialises in the manufacture and supply of food service equipment for moving, storing or holding hot and cold food for a wide range of organisations. The Nexus Micro Market is the company’s first incursion into the burgeoning micro market sector.
Speaking about the exhibition, commercial manager at Victor, Hayley Dean, said: “The HRC Show is the UK’s largest and most prestigious event for the hospitality and foodservice industry, which is why we wanted to use that platform to unveil Victor’s new branding and our Nexus Micro Market concept. Victor has gone through a positive resurgence since the managing director, Phil Williams, finalised the management buyout last year, and this was the perfect way for us to showcase what the future of Victor looks like.”
Founded in 1944, Victor Manufacturing specialises in the manufacture and supply of food service equipment for moving, storing or holding hot and cold food for a wide range of organisations.
The business is based across three sites in Bradford and has a strong reputation for being at the forefront of advances in the food service equipment industry. Victor’s products comprise standard off-the-shelf items ready for next day delivery, custom counters and bespoke one-off specials.
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