Golden Wonder’s latest on-pack promotion, the “Great Golden Wonder Takeaway Giveaway”, will be rolling out across over 25 million packs of crisps and snacks from 1st April to 31st July. This year, Golden Wonder will team up with Deliveroo to give consumers the chance to win up to a year’s worth of free takeaways.
Matt Smith, Marketing Director at Golden Wonder, said: “Our customers absolutely loved our 2019 ‘I Wonder’ on-pack promotion where we gave away nearly 5,000 ‘prize surprises’, helping Golden Wonder grow faster than the market (+5.5% vs +4.9%). This year’s Takeaway Giveaway campaign is going to be even bigger and better! We are thrilled to be teaming up with Deliveroo to present this fantastic prize offer, in what is their first on-pack partnership with a snack brand. Customers will have the chance to win free takeaways for up to a year with one winner chosen each day. And in 2020, we are extending the campaign with the promotion featuring on the best-selling packs across our Golden Wonder Crisps, Ringos, Transform‑A‑Snack and Saucers product ranges.”
Smith says, “We’re constantly striving to deliver what our customers want and this doesn’t just stop with our fully-flavoured range of snacks. To make sure our 2020 Takeaway Giveaway promotion engaged our customers and really grabbed their attention, we looked at current food trends. Takeaways are growing massively. 70% of UK adults agree that they would prefer the comfort of eating at home rather than dressing up to go out with 22% of consumers saying they have a takeaway at least weekly and 59% at least monthly.”
‘We are seeing Ringos performing particularly well in the vending sector.’
Smith adds, “This Takeaway Giveaway promotion will support our continued growth in the Vending sector as the bold promotional packs have great stand-out and will undoubtedly encourage purchase from machines. We are seeing Ringos performing particularly well in this sector by delivering Golden Wonder’s promise of ‘more punch per crunch’ along with less than 100 calories per serving across the range”.
The promotion is being supported across TV, cinema, online and social media.
The promotion’s dedicated web site is HERE
More on Tayto Group on Planet Vending HERE
