Muscle Moose Muscles Into a Vending Machine Near You!

Muscle Moose Revolutionises Healthier Snack Vending with Moose Juice and Mountain Chips.

With millions of units sold already, Muscle Moose is delivering functional, on trend and healthier alternatives to the UK vending market.

The increasing demand for healthier, functional alternatives fuelling growth in snack and soft drink consumption looks set to become mainstream much quicker than many predicted, perfectly positioning vending as the go-to for customers expecting convenience and choice across their daily purchasing habits.

Mountain Chips and Moose Juice energy drink are already firm vending favourites with loyal fans of healthier alternative choices; over 1,000 vending machines currently hold product with new sites added daily. As an example, Scottish vending firm, Excel Vending have recently started stocking the brand.

Muscle Moose
Claire Harper and Jon Birkett

Jon Birkett, Director of Muscle Moose commented, “Our focus is to give people healthier options for everyday snacking staples without compromising on taste. Muscle Moose Mountain Chips have LESS fat, LESS carbs and MORE protein than the best-selling pop chip available on the UK market. Moose Juice is ZERO sugar, aspartame free and has added protein and B Vitamins. Available in 250ml and 500ml pack formats and five flavours, there is something for everyone.


Vending’s unique proposition allows customers to discover a new favourite; Mountain Chips and Moose Juice have branding that stands out and attracts interest, increasing purchase frequency in a vending environment.”

Muscle Moose

Muscle Moose is now working with Brands In Distribution to increase availability within the vending sector. Jem Collins, MD of Brands In Distribution and ex-head of the operated vending channel for Coca Cola had this to say, “Healthier, protein fortified products that deliver rate of sale at a premium have challenged traditional thinking and disrupted the market recently. It’s a lifestyle trend and a consumer need state that represents a huge opportunity for operated vending market. Mouse Juice and Mountain Chips are exciting products that deliver on every level and I’m delighted to be working with the team in bringing them to the UK market.”

Moose Juice sold over two million cans in year one and is currently available in vending machines in universities, NHS sites, gyms and office spaces across the UK. Mountain Chips successfully launched in vending machines across the UK in February.

About the author

Yvonne Reynolds-Young

Planet Vending’s MD and Publisher is Yvonne Reynolds-Young. An island of corporate common sense surrounded by oceans of creative madness, Yvonne is the person to call if your intention is to make something happen. (She controls all the diaries and all the money, FYI). She’s also our Social Media Queen, single-handedly responsible for building PVs presence on LinkedIn, FaceBook and Twitter and thereby driving record volumes of traffic onto the site.

‘Customer service is my responsibility and it’s my job to make sure we’re always ahead of deadlines’ she says. ‘My background in big business means I speak the same language as our corporate clients and understand the particular pressures they face when working in the vending arena.’

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