Monyx Wallet – BY LEWIS ZIMBLER -Operations Director – Nayax UK
Cashless technology expands unattended retail’s cashless payment capabilities beyond just accepting transactions. One such development is consumer engagement tools and digital loyalty, which can boost engagement and sales, and is the natural progression in the cashless payment scene.
Nayax has created a consumer engagement platform along with its own mobile wallet app, Monyx Wallet. The platform allows operators to integrate tried and true retail marketing concepts into their vending businesses. Since consumers already frequently interact with their phones, Nayax’s digital channel gives operators a means to communicate more meaningfully with consumers. At the same time, consumers benefit from a richer sales experience. Monyx Wallet provides digitized punch cards, gamification with cashback, bonus credit and discounts, along with the customization of the app’s look and feel with operators’ own branding.
Consumer engagement activities are best suited for closed environments or locations with reoccurring foot traffic, where one-time purchasers can be turned into regular customers. For example, digital punch card campaigns can be customized within Nayax’s management system and can boost turnover. Nayax has operators who have seen a significant increase in revenue and sales volume after implementing these campaigns.
Nayax’s consumer engagement platform is one of the fintech company’s cornerstones alongside cashless payments, telemetry and management. The marketing concepts are suitable for many markets and work with all of Nayax’s payment devices. These include VPOS Touch with a colour touchscreen, which accepts all cashless payments and features telemetric capabilities; VPOS Fusion, which adds bill validator support; and Onyx, a compact, eye-catching reader for contactless and mobile payments.
For Planet Vending & OCS archive on Nayax – see here
