Walkers is launching a festive limited-edition ‘Power of Sausage Roll’ flavour during the Christmas period, in partnership with LadBaby and the Trussell Trust. 5p will be donated to the charity with every pack sold, as part of the brand’s continued support for the Trussell Trust, whose fantastic work in the UK supports a nationwide network of food banks and helps to fight against poverty.
The LadBaby family have been on a roll, (pun intended) with their hilarious sausage roll charity songs. Apparently, they’ve bagged the coveted Christmas number one spot for the past two years.Proceeds being donated to the Trussell Trust.
Fernando Kahane, Senior Marketing Director Walkers Snacks at PepsiCo, said: “We all know Christmas will look and feel quite different across the nation this year, but at PepsiCo we want to make a difference and give everyone a special moment over the festive period. When Covid-19 hit earlier this year, we were really proud to pledge £1m in support to the Trussell Trust. We are delighted to continue our fundraising efforts, by partnering with LadBaby & unleashing the ‘Power of Sausage Roll’ flavour crisps to do good with a 5p donation to Trussell Trust per pack.
“The savoury snacks category delivered an extra £22 million in sales over October to December 2019 vs the rest of the year. As the biggest brand in the UK savoury snacks category, we have an engaged audience and so – with the right activation – we hope to get people talking, raise some smiles, and help alleviate food poverty in the UK.’
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And to finish on a lighter note, check out this video:
The Trussell Trust
The Trussell Trust supports a nationwide network of food banks, providing emergency food and support to people locked in poverty, and campaigns for change to eliminate the need for food banks in the UK.
More than 14 million UK people are living in poverty – including 4.5 million children. The Trussell Trust supports more than 1,200 food banks in the UK with the aim of providing a minimum of three days’ nutritionally-balanced emergency food to people who have been referred in crisis – as well as supporting them to resolve the crises they’re enduring. Between April 2019 and March 2020, food banks in The Trussell Trust network provided a record 1.9 million food supplies to people in crisis, an 18% increase on the previous year.
