Kingsley Beverages, the company behind the runaway successful Dragon Energy and Isorade Sportsbrands, is demonstrating its commitment to ‘constantly expanding and improving our product line’ with the launch into vending of a third product offering: Kingsley Carbonates.
With the arrival of this new range, the fast-growing company is addressing a third soft-drinks category and they’ll be hopeful that the Kingsley range of sparkling soft drinks matches the performance of Dragon (in the energy drinks sector) and Isorade (in sports drinks), by giving ‘the big boys’ a run for their money.
Not surprisingly, Michael Sutton, (Head of Sales, UK and Europe), is bullish about the chances of success for the new Kingsley product line.
‘At Kingsley Beverages, we’ve always believed that everyone deserves great taste, without the hefty price tag’, he says. ‘From day one, our mission has been simple: to deliver bold, high-quality beverages made with premium ingredients at a price that makes sense.
‘We’re more than just a soft drinks company. We’re a global team of innovators, community builders, and flavour fanatics who care deeply about what goes into every drink we make. From trusted suppliers to meticulous testing, we ensure every sip meets our standard of excellence’, he adds. ‘All our products are developed using the same high-quality ingredients and processes found in the world’s top brands, but we offer them at a price point that makes sense for today’s savvy operators and consumers.’
The new range of flavoured carbonates is offered in 330ml cans and is designed to complement the highly successful launch of Dragon Energy last year. Indeed, you could be forgiven for thinking of 2024 as ‘The Year of The Dragon’. On top of nominations in two Vendies categories, Dragon emerged as the fastest growing energy brand in the vending sector, largely thanks to the great support the brand enjoyed, most notably from independent operators. If that response is replicated with the Kingsley brand, it’s likely that it’ll be a shoo-in for serious sales and even more gongs this year
The flavours on offer are Cola, Orange, Cherryade and Lemonade. Who needs exotic names when the drinks taste great and the price is right?
‘At Kingsley Beverages, we believe great taste should never be boring’, Michael says. ‘That’s why we’ve created a range of Sparkling Soft Drinks that’s made for everyone – bold, bubbly, and irresistibly refreshing.’
There’s more Kingsley Beverages news on Planet Vending HERE
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