JDE Peet’s are coming to Vendex North with two important messages for the UK vending industry, as Eddie Smith, Key Account Manager – Vending and Bulk, UK and Ireland, explains…
‘I think it’s fair to say that most business in the UK vending sector are already aware that JDE Peet’s are market leaders in sustainability for the coffee and tea sector. Our focus on reducing emissions is global, and we’re driving towards 100% responsibly sourced green coffee in the EU by the end of 2025.
Fully-recyclable packaging
‘I’m pleased to say that we’ve reached an important milestone on that journey with the launch of our UK power brand Kenco 300g vending bags, which are manufactured with 100% paper, fully-recyclable packaging!
‘We partner globally with Enveritas, the organisation which provides sustainability assurance for the coffee industry, focusing on both verification and certification for all green coffee purchase. Through this alliance, we’ve reached over 500,000 small-holder farms over the past 12 months. The new paper pack format will help JDE Peet’s on our journey to contribute to a more sustainable planet.
‘Visitors to Vendex North will be invited to inspect our brand new Kenco packaging and I’m sure they’ll appreciate why we’re all so proud of it. JDE Peet’s were the first to market for paper refills under our L’Or, Douwe Egberts and Kenco brands in retail and now, we’re ready to drive this agenda in the vending channel.’
The new packaging is reason enough to visit Stand 125, but there’s another exciting development to arrest your imagination…
‘JDE Peet’s are excited to bring to market a totally new coffee-to-go solution under our Premium Global L’Or coffee brand’, Eddie says. ‘Our new, fully branded retail model is now available for vending operators. Our L’Or brand enables consumers to enjoy the unique delights of L’Or coffee from a wide variety of commercial bean to cup coffee machines, thanks to our partnership with Coffetek.
‘It’s a proud moment for us to be showcasing this innovation to the UK vending market at Vendex North and I really would urge visitors to see the branded stand and machine options for themselves. It gives operators a unique opportunity to embrace the coffee to go market with the backing of a global partner with a world famous brand.’
JDE Peet’s will be serving L’Or Riche on Stand 125 at Doncaster Racecourse, so stop by for a taster and – of course! – to get the complete low-down on the blend and commercial proposition!
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