Ferrero

Ferrero Brings Big Products and a Big Story to Vendex North

Ferrero will be in Doncaster with a familiar trio of well-fancied runners and riders ready to light up the racecourse – and there’s also a big story to share…

Visitors to Vendex are invited to Stand 37 to sample the company’s Nutella Biscuits, which are made with the UK’s Number One spread1, Kinder Bueno Bars – did you know that they’re the top selling countline in UK Vending?2  – and Kinder Chocolate, one of the leading brands in the Kid’s Confectionery category. 3

But that’s not all, as Ferrero’s Darren Smith said: ‘On top of these tried and trusted mainstays of vending, we’ll have a selection of our Better For You range for delegates to try.

Ferrero‘We acquired Eat Natural, the maker of high-quality snack bars and cereals in 2021. Eat Natural is the 2nd best selling fruit and nut bar in the UK. 4  Our Fulfil high-protein, low-sugar bars which contain nine essential daily vitamins are the 2nd best selling protein bar in the UK.5

At Ferrero, we take pride in creating high-quality products that bring joy to our consumers, all while encouraging thoughtful consumption.

‘We care about how our products fit into our consumers’ lives, so with that in mind, we have created products to be enjoyed during those special moments. Additionally, to help consumers make thoughtful choices, we always provide clear and reliable information on the nutritional value of our products.’

‘There’s more to Ferrero than you’d think’, Darren said, ‘and my team and I are looking forward to sharing our story at Vendex.’

Source

1 : Nielsen Total Spreads Coverage MAT 52 Wks w/e 19.04.25
2 : Nielsen Total Coverage, Chocolate Countlines, Unit Sales, 52wk 02.08.25
3 : Nielsen, Kid’s Chocolate (AYR) UK Total Coverage, L52W w/e 19.04.25
4 : Nielsen, Total Convenience, Unit Sales, Fruit and Nut Bar singles, 52we 26.04.25
5 : Nielsen, Total Convenience, Unit Sales, Ennergy Bar Singles, 52we 26.04.25

There’s more on Ferrero HERE on PV

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About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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