By Annalise Evans
Coffee expert Jacobs Douwe Egberts (JDE) has unveiled refreshed Kenco branding across its vending business, to underline to consumers the great taste and quality of Kenco coffee and reinforce the brand promise of ‘coffee without compromise’.
The new look, introduced throughout the floor-standing and table-top range of machines, serves to update the look and feel of the machines – as well as improving brand and product communication. It also leverages the instantly recognisable Kenco imagery, used across the retail brand and in advertising.
‘98% of consumers would highly recommend the new Kenco branded coffee machine to a friend.’
The aim of the brand redesign is to help consumers visualise the great taste and quality offered by Kenco coffee as well as creating renewed interest, engaging both existing and new consumers. Critically, the new design ‘heroes’ the coffee itself, enhancing appetite appeal and encouraging purchase. Finally, the brand promise of ‘coffee without compromise’ reinforces quality and taste expectations as well as creating an aide memoire to the popular Kenco brand communication.
According to a poll conducted by JDE, 98 percent of consumers would highly recommend the new Kenco branded coffee machine to a friend. The survey also found that 96 percent have seen or recognise the branding, with 85 percent finding it ‘eye-catching’ or ‘appealing’.
“This eye-catching new look creates instant appeal at point-of-purchase and reflects the modernity, energy and vibrancy of the Kenco brand”, Tony Smith, National Sales Manager (Vending) told PV, ‘helping to engage further with existing consumers and attract new ones.”
The revamped visuals appear across every Kenco vending touchpoint – including the posters, tri-cards, swing signs, cups and e-shots, to help businesses drive their Kenco vending sales.
