By JESSICA SEDDON
Huhtamaki UK is firing up the imagination of its customers with its brightly coloured double wall textured Enjoy cups. The range of hot cups has inspired one operator to decorate his café in the colours of the cups and another to wrap its fleet of vans with pictures of the Enjoy range.
The vibrant range of Enjoy cups comes in four modern colours – ‘Hot Cerise’, ‘Zesty Orange’, ‘Nice ‘n’ Natural’ and ‘Citrus Lime’. Featuring an embossed, contemporary ‘bubble’ texture, which not only offers enhanced insulation properties, the cups also provide an improved grip to make them feel more comfortable to hold – perfect for drinking on-the-go. It also features a cheerful ‘smile’ logo which guarantees to brighten even the gloomiest of days!
When Harry Walsh–Jones bought a run-down coffee shop in Suffolk, to run with his family, he had a clear vision of what he wanted to achieve with it, which was to open a venue that served great coffee, had a relaxing and enjoyable ambience, was child friendly, had free Wi-Fi and was somewhere that customers coming in on their own would feel comfortable in. Harry also knew that to achieve this, the décor had to be spot on. Whilst the family team had an idea about how they wanted the coffee shop to look, they couldn’t all agree on one concept until they visited 3663’s trade show in Newmarket.
The first things that caught their eye, on arriving at the show, were Huhtamaki’s Enjoy cups and they were immediately inspired by the colours.
‘There’s no need for us to get our own branded cups because Huhtamaki’s Enjoy cups say it all for us’ Harry Walsh-Jones
Harry explains what happened next: “What struck us all was how good the colours made you feel – they really reflected what we were trying to convey in the coffee shop. In addition, the cups felt nice to hold and retained the heat of the coffee excellently. We took samples of the cups away with us and Huhtamaki supplied us with the pantone references so we could match the paint for the shop with the cups!’
(We haven’t come across anybody so hung up on colours since Donovan. Remember? ED.)
“Now we have a great looking shop’, Harry said, ”Seasons@103′, which matches our takeaway coffee cups and we’ve even commissioned our local baker to create a range of fondant fancies in the same colours! There’s no need for us to get our own branded cups because Huhtamaki’s Enjoy cups say it all for us! It is great brand in the hand marketing and customer feedback on the coffee shop design has all been incredibly positive.”
On the other side of the country, catering supplies distributors Magenta has also been inspired by the Enjoy range. The company recently rebranded from Midland Catering Supplies and Safety Zone to Magenta (thank goodness for that! -ED) and the pink of the Enjoy cups matched the new Magenta brand colour. To create an eye-catching fleet of vans that represented the new Magenta brand values the company wrapped their vans with pictures of the Enjoy cups.
Steve Lloyd from Magenta commented: “Huhtamkaki’s ‘Hot Cerise’ Enjoy cups matched our new branding perfectly and we instinctively knew that the image of the cups would create a really striking wrap for our new fleet of vans. We are delighted with the eye-catching outcome and have already had lots of new requests for the product!”
Fantastic!
