Just as an p.s. to our story about Seymour Valentine’s master distributor agreement with Keurig, this comes hot on it’s heels… Had to admit we were wondering at first how they were going to fit a doughnut into one of those tiny pods!
Green Mountain Coffee Roasters and Krispy Kreme have reached a multiyear agreement to bring Krispy Kreme signature coffee to K-Cup packs for the Keurig brewing system.
The companies plan to launch Krispy Kreme coffees, Smooth and Decaf, in K-Cup packs for Keurig brewers by the end of 2014.
“At GMCR, we’re committed to partnering with the best brands in the marketplace to bring consumers the beverages they love at the touch of a button,” said Brian P Kelley, GMCR’s president and CEO. “Working with Krispy Kreme welcomes a beloved brand into our family and promises consumers that the quality and taste they expect from Krispy Kreme are there with each and every brew.”
Thanks to FoodBev.com for the alert…
