Healthy eating brand Slim-Be will be behind 2016’s first important product launch: the company’s eponymous chewy cereal bar is to be introduced to vending operators which comes complete with ‘all green traffic lights’. It’ll be the only cereal bar brand in Europe to have this status.
The bars are available in January, in three flavours: Strawberry, Caramel and Apple & Cinnamon.They’re free from artificial flavours and preservatives and contain Konjac, a natural root extract.
Slim-Be founder, Franco Beer, is proud of his creation: ‘As an Italian and a former chef, food is a passion for me. I would never want people to be stuck with bland or boring snacks just to be healthy’, he said. ‘When we were developing our Slim-Be products the taste and indeed whole eating experience was key to the process. The bars are tasty and chewy with a good mouth feel and they make a healthy, satisfying snack. What’s more, the addition of Konjac means you will feel fuller for longer, so the bars can also aid a weight management regime.’
They’re particularly suitable for hospitals and healthcare facilities, health and fitness centres, schools and universities
Slim-Be’s UK distributor is Worldwide Brands. Guy Harris, Commercial Director, reckons he’s on to a winner: ‘There’s massive potential in the vending sector for Slim-Be cereal bars’, he said. ‘They’re particularly suitable for hospitals and healthcare facilities, health and fitness centres, schools and universities or any environment where healthy foods should be readily available, such as organisations following the NICE Diet, Nutrition and Obesity guidelines. We have already had enquiries from vending companies and are currently in negotiation with a major vending wholesaler.’
Slim-Be say we can expect an announcement ‘soon’ regarding the wholesale deal; meanwhile if you’re straining at the leash to place your order, pick up the phone to Worldwide Brands, 01993 700 792, or e-mail ma***@*************ds.net.
