BY GRAEME GEDDES
Many of you probably thought Valentine’s Day was the only notable date this month but you’d be wrong. Today, 24th February, marks the beginning of Fairtrade Fortnight.
And of course being a huge supporter of the Fairtrade Foundation, Excel Vending’s doing it’s bit to support the two-week long event.
In order to help raise awareness of the great work the foundation does and how purchasing Fairtrade products helps improve working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world, we’re increasing our selection of Fairtrade products.
Now, amongst our usual products you can find the likes of Fairtrade KitKats and Divine Chocolate – dark, white, and milk.
So what’s it all about? It’s “a time of year when events take place across the UK to highlight the difference Fairtrade makes to farmers and workers in developing countries” – Telegraph.
Recently more and more of us have become socially aware with many businesses also adopting a corporate social responsibility which is great for Fairtrade farmers. In fact last year was a particularly good year for the foundation, with £23.3million generated from UK sales alone*.
It’s clear Fairtrade products are a hit with consumers so it makes sense for us to widen our range, however being able to satisfy our customers while also helping support the foundation and the farmers it represents is great and is something we’ll continue to do and develop.
To learn more about the Fairtrade Foundation and how it works you can visit its website.
Discover more about Excel Vending by visiting our website, by email, or by calling us on: 0845 604 0111.