HELL – at Vendex North 24
Darren Pagett has heard the lot in his time: ‘it’s the new drink from HELL’, and ‘meet the Wholesale Account Manager from HELL’, for instance. But for now, us punsters will have to put our infernal references on hold, because with their latest seasonal product, HELL has gone all ‘warm and fluffy…’
‘We’ve got something really special for the Festive Season’, he says with the air of a man who knows he’s on to a winner. ‘It’s a gingerbread latte coffee; a little bit of Christmas in a stunningly designed can and we all love it – it’s a great way to spice up your sips and tastes great.’
And while you enjoy your taste test on the HELL Beverages Stand at Vendex North, Darren and the team will doubtless take the opportunity to bring you up to speed with other developments at one of the fastest growing FMCG businesses in the world…
‘The Big News is that we are increasing our portfolio of 500ml drinks’, Darren says. ‘This recognises the fact that market trends indicate the growing relevance of larger packaging, which is mainly down to the more favourable unit pricing, and the fact that a bigger drink lasts longer.
‘We’re currently doing ‘Classic’ in the 500ml and we are realigning our pricing within the category, which is something we are very keen to implement’, Darren says. ‘We’re also adding four more great flavours: Cherry, Strawberry & Banana; Green Apple and Goji Berry, (which is a fruit that comes from the Himalayas). It’s a real leap for us; except for Cherry, the new flavours aren’t available as 250ml products. They are exclusively 500ml.’ 
So, there’s a lot to see and to talk about with HELL Beverages on Stand 118. ‘We’re all looking forward to it’, Darren says. ‘Vendex events have proven to deliver a great boost to our awareness, our visibility and our distribution. They are really worthwhile trade shows and the icing on the cake, is that they’re also great fun to participate in.’
Make a note. Your visit to Stand 118 will involve an encounter with HELL, but that’s the only place you’ll be offered a taste of Christmas in a Can. As our US friends might say, ‘go figure’!
For more on who will be exhibiting at Vendex North 24 – check out our Spotlight on Vendex HERE
