Coffee expert Jacobs Douwe Egberts Professional (JDE) and one of its manufacturing partners, Brupac Drinks, have unveiled a new range of branded paper cups for its Kenco and Maxwell House vended hot drinks.
The new 7oz cup range will ensure Kenco and Maxwell House coffees are dispensed in individually branded cups. This offers vending operators improved brand visibility, whilst giving consumers greater awareness of the drinks they purchase. The new branded cups will include Kenco’s Rich, Smooth and Decaffeinated variants as well as Maxwell House and Maxwell House Cappuccino.
JDE Professional passed production and sale of its paper in-cups over to Brupac under licence earlier this year. Brupac, one of Europe’s leading suppliers and manufacturers of vending ingredients and in-cup beverages, currently manufactures and supplies a wide selection of famous brands, custom packed in-cup drinks and soluble hot beverage ingredients.
“Brupac is an established, well known manufacturer within the coffee and vending industries and has a history of producing excellent in-cup products”, Andy Dixon, Sales Director for JDE Professional, told PV. ‘The move to introduce individually branded cups followed a demand from vending operators, who wanted to be able to distinguish between the brands and types of hot beverages on sale.
“Since production was moved, Jacobs Douwe Egberts customers have benefited from Brupac’s great service and expertise in the in-cup field and we have no doubt that the introduction of the new range will further improve the service offered to our customers”, Andy added.
The new branded cups from Brupac are designed for use in DarenthMJS’s in-cup machines. Launched last autumn, the new in-cup machine line-up features five models including Classic, Professional, Elite, Style and Vogue all of which can be supplied to cater for 76mm paper cups – as available from Brupac.
With a growing range of market-leading brands now available, including Kenco and Maxwell House, vending operators can ensure a superior drinking experience is available for all their customers.
Promotion
Brupac, DarenthMJS and JDE Professional are jointly running a promotion for all new orders on the 76-mm In-Cup machines from 1st September until 30th November 2016. Those purchasing the new machines will receive between £97 and £331 worth of stock, depending on which machine is ordered. Terms and Conditions apply. Visit www.darethmjs.com for more information.
Simon Marsden, Managing Director of DarenthMJS greeted the news enthusiastically. “We launched our new in-cup machines late last year in anticipation of this exciting development”, he said. ‘There’s no doubt that serving market-leading brands in quality paper cups from one of our new 76mm machines can have a very positive impact on drink sales.
This latest investment in the 76mm in-cup drink by both JDE and Brupac is fantastic news for those customers who see the opportunity to re-energise their presence in in-cup by offering a fully branded and attractive alternative to traditional cup options.”
The Paper Cup Range Is Here To Stay
Paul Worthington, Managing Director of Brupac, said: “We are very happy to be working with JDE and DarenthMJS on this fully branded product and equipment range and promotion. This will inspire a return of confidence that the paper cup range is here to stay, as well as enhancing the product range in the coming months.”
