‘Benders have enjoyed a long standing partnership with AVS in supplying paper cups, so it’s always a pleasure to help individual members bring new concepts to the market’, Mike Gardner told PV when the company’s partnership with Millsons Vending was announced.
Benders are committed to developing their custom print capability. The introduction of a brand-new print press has helped enhance not only the speed of production, but also the quality of print. This is down to the new CMYK print colour opportunities, which made Benders the obvious choice when Millsons decided to commission a BRITA branded cup, in order to promote the quality of water used in the preparation of Millsons vended drinks. ‘Our investments make us the natural partner in the creation of the joint branded Millsons BRITA cups’, Mike said.
Millsons Vending is a long established vending business and a member of AVS. The company has used paper cups to endorse the quality of its drinks for a number of years, prior to ‘moving up’ to custom printing.
This was also BRITA’s first co-branding effort and the company’s Les Pearce is excited by the potential of dual branding: ‘The production of these cups will hopefully increase the coffee consumption from these machines. Customers recognise the BRITA brand thanks to our retail products and they associate it with quality’, he said. ‘We’re pleased to be part of this project. It enhanced Milsons commitment to our brand and strengthens our partnership.’
Hugh Millson told PV: ‘We wanted to move to our own brand of cups, and also add a brand such as Brita on the print, indicating that we’re work with suppliers in order to ensure we supply a quality beverage to our consumers.’
This co-ordinated effort helps to highlight that change is afoot in vending, moving from standard low quality drinks to environmentally friendly packaging and fresh produce in machines. Benders predicts that custom printing will become an integral part of the vending offer. What’s for sure is that consumers’ desire for and awareness of quality is growing – specifically in vending.
